PRESENTATION ON WHIRLPOOL

PREPARED BY- AVINANDAN KARMAKAR JSB (R14-06-008)

About Whirlpool:

• Leader of the $100 billion global home appliance industry.

• Marketed in nearly every country around the world.

• Categories are : fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.

Company VISION & MISSION :

VISION :In all homes ... Everywhere, with pride, passion andperformance.

MISSION :We all, are passionately creating loyal consumers for the rest ofour lives.

•Markets other recognize brands like:

Core Strategy :

1. Selecting a market for

study

2. Choose basic segmentation

for market

3. Select segmentation description

4. Select target

market

5. Design and

impliment appropiate market mix

Other marketing strategy:

• Entry level strategy – Joint-venture with different compnies for Chinese, Brazilian, Argentina, Indian market.(eg. In India jointventure with Sundaram Clyton)

• Globalization through “FDI”• “Whirlpool brings quality to life” – first Pan

European advertising campaign,1995• Strategy in Asian market only to build awareness

about “WHIRLPOOL” brand

What they are doing in industry:

130 INDUSTRIAL

DESIGNERS IN 4 DESIGN CENTERS & 3500 ENGINEERS IN 26

RESEARCH CENTERS WORLDWIDE

HIGH QUALITY STANDARD OF

PRODUCTS

6TH SENSE TECHNOLOGY THAT

THINKS FOR CONSUMERS

SIGNIFICANCE SAVINGS OF TIME AND

RESOURCES

AUTOMATICALLY ADJUST

ACCORDING TO THE SITUATION

Supply Chain:

SWOT Analysis:

WEAKNESS:1. Constant innovation require2. Poor after sales service

THREAD:1.Increasing material cost2. Longer lifespan results slowing replacement demand3.Core competetors- LG, SAMSUNG,KENWOOD

OPPURTUNITY:1. Innovation2. Product line expansion3. Growing Asian market4. Attractive scheme

SWOT

Financial Ratios:

2013 20141.22

1.24

1.26

1.28

1.3

1.32

1.34

1.36

1.38

1.4

CURRENT RATIO

Financial ratios:

2013 20140.52

0.54

0.56

0.58

0.6

0.62

0.64

0.66

0.68

0.7

QUICK RATIO