+ Why India

eCommerce is Next!

My 17 day India

eCommerce Crash

Course

+ 2014 India eCommerce Fun Facts

Opportunity:

• There is AT LEAST 4% (over $25 Billion) room for growth in

India’s ecommerce market just to bring it on par with the

rest of the world in 2014

• Prediction: India will be a $60B eCommerce market by 2020!

Of $22 Trillion in retail sales worldwide:

eCommerce was $1.3 Trillion, or 5% of total retail (worldwide)

India = $5.1 Billion (of $640B) is just over 1% of India ecommerce

First, let’s look at the data

+ 2014 India eCommerce Fun Facts

Current retail growth is 4-5% worldwide, while eCommerce

growth across the globe is 14%

Ecommerce in India grew over 70% in 2104

My 17 day India eCommerce Crash Course

+

So Why is India

Booming?

My 17 day India

eCommerce

Crash Course

In February 2015, eZdia presented at eTailing India and also

met with at least 14 major ecommerce players from Mumbai,

Banguluru and Delhi. Here’s why I think India is hot!

+ The Money is Flowing#

1

$4.1B in capital flowed in for 2014

$5B predicted for 2015

Why India is Next!

+ Follow the $/Why India is Next! #

1

+ Growing Middle Class#

2

India’s middle class population to

touch 267 million in 5 years, up 67

Percent by 2020

According to NCAER, by 2025-26 the number of

middle class households in India is likely to more than

double from the 2015-16 levels to 113.8 million

households or 547 million individuals.

India has a major segment of young people that is likely to reach 64% by 2020.

Hence, younger generation is the key factor behind this immense growth.

Why India is Next!

+ Generational Seeding of Silicon Valley

Vinod Khosla wasn’t the first Indian to impact Silicon Valley, but its hard to argue his

technology and entrepreneurial impact. India has been sending talent to the U.S. for

years… And its paying off for Silicon Valley & India big-time!

#

3

Sabeer Bhatia, co-founder of

HotmailVinod Khosla, Venture capitalist.Satya Nadella, Microsoft's CEO

Shantanu Narayen, CEO

Adobe

Why India is Next!

*They left to help

build Silicon Valley*Now they’re sending

knowledge, people

and $ back home

+ Proven & Not So Proven Models #

4If India is anything, its adaptable. Now that ecommerce has been

adopted, India driving it big time. Yes, many of the models were proven

elsewhere, but India is built to forge and adapt ecommerce its own

needs and in their own way:

Case in Point: 80% of Indian e-commerce is currently Cash on Delivery (COD).

That doesn’t stop them from innovating. Just imagine what happens with growing

access to credit, mobile payment methods, PayPal and other options... Logistics is

another area of great opportunity!

Why India is Next!

Source:https://www.digitalriver.com/wp-content

+ Hey! We Speak English (and Urdu, and Hindi, and Punjabi, and…. #

5

It’s easy to share seasoned talent, capital, strategy and

ideas, when the (non-official) language of India’s top

ecommerce players is ENGLISH!

Why India is Next!

On top of this, India is showing its

pride and adding more languages to

add these untapped regional markets

+ Smart, Young Consumers &

Talented Resources!

The Organisation for Economic Cooperation and Development (OECD)

The explosive growth of India’s retail, travel

and technology sectors require middle class

consumers and lots of young & smart workers.

India has 1.2B of them!

#

6China and India will

produce 40% of global

graduates by 2020

Source:https://www.digitalriver.com/wp-content

+ What India Needs Is:

To cope with this massive growth, India needs workforce collaboration software and services. Its many teams must work together to propel growth now!

Ecommerce systems are being put in place! India’s companies needs the product info, attributes, SEO juice, images, video and textual content to make its ecommerce sites hum?

Human capital is not a problem, but India needs to make them faster, better, smarter, efficient & cost-effective? The companies that will win this race know they must reach massive scale first!

India demands efficiency & scale. Companies have internal teams, external teams, agencies, bloggers, image producers, SEO’s and more. They must work together to grow.

How does India do it?

www.eZdia.com

+www.eZdia.com

eZdia is a collaboration software

& services company specializing

in helping ecommerce companies

drive traffic and revenue via large

scale content initiatives

Brad Curtis

VP Global Sales

& Strategy

Brad.c@ezdia.com

415-306-2110

eZdia Inc

604 Price Ave

Redwood City CA 94063

eZdia offices are located

in Redwood City, CA

(USA) and Noida, India.