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Tillison Consulting
Tillison Consulting
Dating all the way back to prehistoric times, those who
survived were those the ones who made the most of the resources
they had around them…..roll forward a few thousand years and
businesses looking to survive in the competitive market place have
to do the same. Online content marketing is the modern
equivalent of utilising the means around them.
Tillison Consulting
Forget smoke signals, letter writing and telephone calls, almost everyone now can be connected through a piece of technology such as a smartphone, tablet or PC.
This new level of communication has opened up a wealth of opportunities for businesses to spread their message and improve their visibility Thanks to social media avenues, websites, search engines and bloggers online content
marketing has the power to elevate your status quicker than ever before.
Tillison Consulting
Online content marketing not only harnesses the power of the people through social media, but all content can contribute to your companies search
rankings thanks to cleverly implemented SEO and back links. Globally there are now an
estimated 1 billion posts on Facebook and 400 million Tweets sent everyday, this makes the
potential reach of your content, if distributed in this manner, is almost infinite.
Tillison Consulting
Blog articles, sponsored stories and PPC are all other way to maximise the
potential of your content. It is important to note however this will only be the case
if you include ‘Call To Action’ buttons which when clicked transport you to
landing pages on your website.
Tillison Consulting
In answer to the question, ‘Why Online Content Marketing?’ the answer is
simply….
Tillison Consulting
Online content marketing has the potential to revolutionise the way you generate leads and
sales for your business. However in order to maintain a strong brand image and an
authoritative site in the eyes of Google you need to plan the roll out of your campaign
carefully.
Tillison Consulting
It is a time consuming process to begin with, but the untapped audience you have the
potential to reach and turn into leads and sales is worth it. I guarantee your competitors
are already at it, so saddle up, this is one bandwagon you need to jump on.