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€15Billion
Why OOH Matters@ Easter
Sources: National Retail Federation; International Council of Shopping Centers ; CNN/Easter Fast Facts; National Confectioners Association; Visa Europe; MasterCard SpendingPulse Report (all sources dated 2014)
Top categories
reasons to useoutdoor @ Easter
2015 spending forecasts
HolidayDIYFashionFood
total consumer spend 3.5% to 4% sales increaseexpected during April
Average spend perconsumer during thefour-day Easter break€135
€100 Millionspent on Visa cards in Europe on EasterSaturday 2014
€350Average spend in DIY shops
23%of consumers are planning to visit the countryside
34%of consumers are planning to visit the beach
€400Estimated spend by parents on entertaining their children
1 in 5consumers make home improvements during Easter weekend
€40Average spend per person on a Easter holiday meal
42%of consumers will purchase new spring attire and accessoriesfor their children
48%of consumers will shopin the Easter sales
9 in 10consumers will buyconfectionery
86%of consumers planto spend on food
21 Nationalopportunityfor brandsto promotegoods &services.
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3 Break through advertising clutter with highly visible& standout creatives.
Drive deeperconsumerengagementin high dwelllocations whenthey are mostreceptive tomessages.
Influence buyingdecisions at pointof sale.
Influence consumerson their journey
