WHY TEXT BEATS EMAIL.6 KICKS TO KNOCKOUT

Once upon a time, in 2012, there was the world.

Once upon a time, in 2012, there was the world.

With 7 billion people living on it.

Once upon a time, in 2012, there was the world.

With 7 billion people living on it.

2.2 billion had email accounts.

Once upon a time, in 2012, there was the world.

With 7 billion people living on it.

2.2 billion had email accounts.

And 6 billion had mobile phones.

There is power in numbers

And numbers talk

And numbers talk

There is a clear advantage

And numbers talk

There is a clear advantage

in the 3.2 billion people who like it

And numbers talk

There is a clear advantage

in the 3.2 billion people who like it

short

And numbers talk

There is a clear advantage

in the 3.2 billion people who like it

short fast

And numbers talk

There is a clear advantage

in the 3.2 billion people who like it

short fast

and straight

And numbers talk

There is a clear advantage

in the 3.2 billion people who like it

short fast

and straight to the pocket

Unlike the

Unlike the

internet-dependent

Unlike the

internet-dependent

time-consuming

Unlike the

internet-dependent

time-consuming

and inbox-forgotten

Unlike the

internet-dependent

time-consuming

and inbox-forgotten (Yes, we’ve just come up with this word)

emails

So, is email being beaten

by SMS?

Frankly speaking, not yet.

But

But In the fight for the most efficient channel there are at least 6 kicks that SMS can use to knockout email.

Kick 1: Usage

34% of people use their phones to email,

34% of people use their phones to email,

while 72% of people send SMS

messages from their phone

The SMS market is one of the fastest growing and it is expected

to reach

2.4 billion by 2016 !

So…

KEEP CALM and keep texting

Kick 2: Open Rates

Compare the 97% open rate for SMS

to

the 22% open rate for email

Let’s put it in a different way

How often do you open a text message?

How often do you open a text message?

ALMOST ALWAYS

How often do you open a spam email?

How often do you open a spam email?

ALMOST NEVER

Kick 3: Spam

90% of all emails are spam !

The percentage of text messages that are spam?

90% of all emails are spam !

The percentage of text messages that are spam?

A merely 1%

In other words

EMAILTEXT MESSAGING vs.

178 1,216Average messages received monthly

Average messages received monthly

MESSAGES

Kick 4: Reach

SMS reaches people when email can’t

When you are on the beach

When you are jogging

When you are shopping

and even

When you are in the toilet

When you are in the toiletIt can get quite intimate, indeed

Kick 5: Time to compose

SMS has the advantage of not having to invest in:

SMS has the advantage of not having to invest in:overall design

SMS has the advantage of not having to invest in:overall designsales letters

SMS has the advantage of not having to invest in:overall designsales lettersaw-graphics

SMS has the advantage of not having to invest in:overall designsales lettersaw-graphicsyou name it

It all boils down to

It all boils down to……a click

Fat Donut LTE

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It all boils down to……a call

Butterfly SPA

!50% off all manicures. Call at 760-555-1111 for an appointment. Expires 06/02.2014

Butterfly Salon

or an SMS

Beach World

!Free sunglasses with any

purchase from new collection. Show this text coupon (Never

Expires).

Beach World

And finally

And finallythe knockout

SMS reaches YOU

SMS reaches YOUEmail reaches your inbox

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