Seminar On

Why the companies are using

go green policy ?

Contents To Be Study :-What is go green policy in business ?Why Companies Should go green ? Benefits Of Go Green Business Companies that are using go green policy Green Marketing4p’s Of Green Marketing

Top 10 companies who are contributing towards go green.Some cases regarding go green marketing.Importance of green marketing.Green Marketing og MNC’sGreen LabelingGreen Washing Conclusions.

Go Green“Go Green" is a widely used term that can mean something different to everyone. The U.S. Chamber of Commerce Small Business Nation defines going green as simply taking steps to "conserve energy, reduce pollution and save money." 

What Is Go Green Policy In Business ?Green Policy In Business Means :-

Applying green techniques to workplace to Employees.

Creates Happy and Healthy Environment.

Reduce Unnecessary waste .

Why Companies Should Go Green ?

A. Legal And Tax Advantage.

B. Reduce Waste.C. Improved Workplace.D. Public Response. E. Sustainability.

Benefits Of Go Green Business

1) Maximize Computer Efficiency.

2) Reduce Paper Work.3) Switch to green office

suppliers.4) Reduce, Reuse, Recycle.5) Utilize Electronic Equipment

Effectively.6) Rethink Your Travel.7) Create Healthy Office

Environment.

Maximize Computer Efficiency.Make It a habit to turn off

your computer and the power strip it’s plugged into when you leave the day.

Setting your Computer to go to sleep automatically during short breaks.

Recycle Old Equipments.

Use energy saving computers, monitors and printers.

Minimize Paper WorkTry To Work More online.

Store all files and documents in to the computer.

Read on screen and only print document.

Reduce, Reuse, Recycle

Make a habit to recycle everything.

Make it a policy to place recycling bins in accessible.

Utilize Electronic Equipment efficientlyAll Computer s/monitors are set to their most energy efficient settings.

When leaving a room more than a few minutes, turn off the lights.

Use Compact Fluorescent Bulbs. (CFL)

Rethink Your TravelChange your mode of travel by opting for bikes, cycling's, or even better-just walk.

Use hybrid vehicles.

To invest in video conferencing and other logical solutions.

Create Healthy Office EnvironmentUse non-toxic cleaning products.

Brighten up your cubicle with plants which absorb Indoor Pollution.

To buy furniture, carpeting, and paint that are free of volatile organic compounds and won’t off-gas toxic chemicals.

Companies That are using GO GREEN

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

What Is A Green Product ?Products that do not pollute earth or environment.

Products that can be recycled and easily bio-degradable.

Green products are Energy efficient, durable and often have low maintenance requirements.

Benefits Of Green Marketing It ensures sustained and long term growth along with profitability.

It saves money in the long run, though initially the cost is more.

It helps the companies market their products and services keeping the environment aspects in mind.

Top 10 Brands Of INDIA who are contributing towards Green Marketing • 1. AMUL • 2. Dabur India ltd. 3. Infosys 4. Taj Hotels 5. Britannia Industries ltd. 6. Suzlon India 7. Hindustan Unilever Ltd. 8. Wipro technologies ltd. 9. Maruti Udyog ltd. 10. Godrej Consumer Products

By using eco & power friendly equipment in its 10,000 new ATMs, SBI has not only saved power costs and earned carbon credits, but also set the right example fore others to follow.

SBI became the first Indian bank to harness wind energy through a 15 megawatt wind farm developed by Suzlon Energy.

McDonald’s have stopped packaging their hum burgers etc. in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable.

Hotels around the world are turning eco-friendly by the use of stationary from recycle paper “NO SMOAKING” rooms, less detergents and wasting less water, spending on gardens and orchards.

 Kansai Nerolac Paints Ltd., has always been committed to the welfare of society and the environment. They had worked on removing hazardous heavy metals from their paints. Lead in paints especially poses danger to human health where it can cause damage to Central Nervous System, kidney and reproductive system. Children are more prone to lead poisoning leading to lower intelligence levels and memory loss.

Importance Of Green Marketing :-

1. Green marketing helps to keep the environment clean.

2. Green marketing helps the company to reduce their production cost.

3. Herbal products and organic products are eco friendly.

Green Marketing Of MNC’s

TIDE ColdwaterDid you know that between 80 and 85 percent of the people used to wash clothes comes from heating the water? Tide Plus Coldwater—The Coolest Way to Clean.”Tide Coldwater : Laundry Detergent.

Levis Strauss & Co.

HCL (Hindustan Computer Limited)The key objective under HCL ECOSAFE is targeted at integrating environmental management procedures into its business processes thereby protecting the environment, health, and safety of all its stakeholders.

Green marketing is catching on in a big way. Marketers as well as consumers are slowly but strongly recognizing it. Awareness is being created about the use of such materials, which are helpful in conserving the environment and are eco-friendly. Green marketing is gaining prominence across the world and in India too.

Eco-LabelingEco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products. The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact..

Green washing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Green washing can make a company appear to be more environmentally friendly than it really is.

With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Make the consumers understand the need and benefits of green products as compared to non-green ones. Be authentic and don’t use green washing.