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Why do we selfie and how can brands capitalise on this trend? Vista is an insight-led PR company. We get to know our audiences intimately and are fascinated by what makes them tick - and what connects them to the brands they choose. We call it Target Market PR.
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Why we ‘selfie’ and 3 ways brands can capitalise on it.
Over 35 million posts using #selfie have been made on Instagram. And many million more have been shared.
It is estimated that 51% of adults in the UK have taken a selfie.
48% of them are posted on Facebook.
Selfies are on an upward trajectory.
75% of 18-24’s have posted a selfie online.
These are altered images.
34% of males retouch every photo.
13% of females retouch every photo.
24% eye colour / brightness13% eye shape/size11% lips39% skin tone11% figure
So, why do we selfie?
35% To remember a happy moment34% To capture a funny moment15% To capture a nice outfit 14% To capture a good hair day13% Because they are feeling confident
Flickr Visual Diary
3 ways brands can capitalise on this trend.
Let’s start with the obvious.
Encourage sharing a selfie as part of a branded campaign with an incentive attached.
*35% of Facebook fans ‘like’ pages specifically to compete in contests and 34% say they Like a brand to receive discounts and special offers.*
Create positive opportunities via brand interactionsEnable happy timesDeliver funny moments Facilitate a great lookHelp people to feel good about their reflectionBoost their ego
and incentivise sharing.
Provide exclusive access that will set them apart and be proud to share. EventsVIP ticketsTripsProductsExperiences
Social media provides the perfect portal for selfie expression.
When a friend interacts with a selfie post, it speaks to the very basic human desires of belonging, recognition, status and love.
As trend-setters move on in search of the next big thing, selfies will endure because they serve a deep-rooted purpose.
As social media becomes more entrenched, the selfie will become more pervasive.
Brands that positively integrate with this phenomenon will capture heart and minds.
Vista is a consumer public relations firm. We get to know our target audiences intimately. We watch, listen and learn. We call this dedicated focus, target market PR.
See what we do at www.thevistavillage.com
Want to develop your ideas? Drop Jane an email at [email protected]
Sources:Mediabistro Oct 2013; Opinium, HTC One Selfie Phenomenon 2013; Buddy Media 2012; Nielsen, 2011
