Remarketing - or often times referred to as retargeting - is a great way for you to stay in front of the customers you have visiting your website that abandon their shopping carts.

When people abandon their shopping carts they usually never return, but the products remain in the cart. 

(Think of shopping in a grocery store and leaving your full cart sitting in the middle of the store because you changed your mind.)

An awesome thing remarketing does for companies is it allows them to remain in front of consumers after they have visited the company’s website but they never made an initial purchase.

These are just small reminders to the consumer that they once were about to make a purchase from a website but never actually did.

What remarketing does is allows the company to gain these consumers back.

The consumers are seeing little reminders about the company and it plants the idea in their head that they really should have made that purchase when they were on the website to begin with.  

The reason remarketing is so effective is because hours after you leave a website an ad may pop up that has to do with a product you were looking at on the site.

Maybe the ad is even just about the company in general.

Whichever it is, a cookie was dropped on you and they are targeting you to come back to the shopping cart you abandoned and complete your purchase.

Even if you are redirected to their site knowing you no longer want those products, their hope is you may find something else to buy. 

If you entered your email address on the site, you may even receive an email encouraging you to return to those items you had once considered.

Whatever the method the company uses, they are reaching out to you to let you know they value you and your business with them.

Now, maybe you have noticed how effective remarketing is so you want to test it out for yourself.

If you have not done this yet, now is the time because remarketing has made a huge comeback in the digital age, especially with how mobile the whole world has become.

The online world literally never sleeps, so implementing remarketing into your Digital Marketing Strategy will only help out your business.

There are many sources that can help you with this such as AdRoll, Perfect Audience, and Google Adwords.

Maybe you are thinking you do not have the extra time to commit to Remarketing.

Look, I get it, we are all busy.

However, I promise this service will be highly beneficial to you and is well worth the extra time you take to invest in a service and create a successful remarketing campaign.

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