WHY YOUR BRAND SHOULD PURCHASE BANNER ADSBY : GUGU MKHIZE

WHAT ARE BANNER ADS?

Of course, it’s a form of online advertising through banners. Banner advertising is also called display advertising (as opposed to text-only advertising) because of the visual nature of banner ads.

A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object. Thus, banner ads can be static or animated, depending on the technology used to make them.

WHAT DO THEY LOOK LIKE? (THE BLUE ARROWS )

HOW DO THEY WORK?

Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. However, most of banners are clickable and their main function is to get clicked on.

Generally, banner ads are placed in high traffic websites ( such as Sharenet) that offer interesting or useful content. But, besides the traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on.One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.

HOW DO BANNERS WORK?

Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. However, most of banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.

Generally, banner ads are placed in high traffic websites that offer interesting or useful content. But, besides the traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on.

BANNER AD EFFECTIVENESS

One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions).

For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times. Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.

BANNER SIZES

INTERESTING STATS ABOUT SHARENETS’ DEMOGRAPHICS!

SHARENET’S AUDIENCE IS A MATURE, METROPOLITAN COMMUNITY(March 2016)

GENDER

Male

90%

Female 10%

DOMICILLIUM

Gauteng 46%

Western Cape 29%

KZN

13%

AGE

18 – 34 7%

35 – 49 15%

50 – 59 24%

60+ 54%

AUDIENCE - DEMOGRAPHICSOUR TYPICAL CLIENT IS A HIGH NET WORTH, EDUCATED PROFESSIONAL(March 2016)

JOB TITLE

Professional

35%

Middle manager, owner of small company

24%

Dir, CEO, COO, CFO, govt. official, owner

10%

Senior manager, senior govt. official 5%

MONTHLY HOUSEHOLD INCOME

R70,000 + 28%

R50 to R70,00011%

R30 to R50,00019%

Up to R30,000 26%EDUCATION

University or other tertiary – postgraduate 36%

University or other tertiary – graduate

30%

Technical College – certificate / diploma

20%

AUDIENCE - DEMOGRAPHICS

27.7

2%

9.51

%

9.15

%

8.29

%

5.62

%

4.98

%

4.71

%

4.57

%

4.22

%

3.99

%

3.97

%

2.49

%

2.49

%

1.75

%

1.73

%

1.55

%

1.35

%

0.91

%

0.66

%

0.33

%

Occupational footprint

AUDIENCE – VISITORS AND VIEWS

1. SHARENET.CO.ZA

Unique Browsers: 121,692

Page Impressions: 4,441,665

2. HOME PAGE

Average Page Views per month: 600,000

3. QUICK SHARE SECTION

Average Page Views per month: 900,000

4. SPOT PRICE PAGE

Average Pages Views per month: 1.2 mllion

5. MARKETVIEWS MONTHLY NEWSLETTER

Subscribers 60,100

Average open rate: 10%

6. SHARENET DAILY NEWSLETTER

Subscribers: 55,800

Average open rate: 29%

(Google Analytics and Effective Measure

(March 2016)

I WOULD LOVE TO MEET YOU AND DISCUSS WHY SHARENET IS THE PERFECT FIT FOR YOUR BRAND

Thank you for your time.

If you have any questions or wish to discuss any aspect of this presentation please contact:

Gugulethu MkhizeDigital Advertising Executive

T: 011-440 9851M: 071 046 8030

E: gugu@sharenet.co.za