Content: The Only SEO Strategy You

NeedHow Content Marketing Can Help You Cut

Through the Noise and Build SEO Like a Pro

Short for Search Engine Optimization Series of actions you can take to increase

your website’s ranking on an SERP. Rules are (mostly) set by Google.

◦ Google updates their algorithm approx. 600 times a year.

Granddaddy of online marketing.

What is SEO?

Google now understands context. Co-relevant keywords are now more

effective than they once were. “SEO Content” is dead. Backlinks are still important. Internal links are crucial. Correlations in social media engagement.

Recent Changes to SEO

It’s the best way to connect with your audience.

It’s the thing your audience actually wants. ◦ Solid, conversational content that answers

questions, provides actionable knowledge, or teaches them how to solve a problem.

When people go to Google, they’re looking for two things: ◦ Answers.◦ Something to buy.

Why Content Should Be Your Primary Focus

There are many different types of content to choose from:◦ Blogs/Articles◦ Website content◦ Videos◦ eBooks◦ White papers◦ Case studies

Starting out, focus on your website and blog.◦ Best way to give the readers what they want.

What Kind of Content Should You Create?

Before you start creating content, remember that your content should:◦ Answer a question.◦ Solve a problem.◦ Provide sought after knowledge.

Questions to ask yourself. ◦ What does your customer base want to know?◦ What are your most prominent FAQ’s?◦ What are most of your support calls about?◦ What are people searching for?◦ What keywords are associated with your

company?

Developing Great Content

Use Google predictive text to find out what people are searching for. ◦ When you type in a search query in Google, it fills

in suggestions with highly searched queries.

Developing Great Content cont.

You can also use Google’s suggested searches at the bottom of the SERP.

Developing Great Content cont.

Google AdWords Keyword Planner lets you see what words people are searching for in relation to your business and geographical location.

Developing Great Content cont.

For website content, structure DOES matter when it comes to SEO. ◦ People scan your content before they actually

ready it. No big blocks of text. Use semantics. Use bullet points. Write conversationally.

Structuring Your Content

Content is your best SEO strategy because it’s the best way to communicate with your audience.

Starting out, focus on website content and blogging.

When you write content, answer a question, solve a problem, or provide actionable information.

Use Google tools, predictive text, and your FAQs for content ideas.

Recap

When writing your content, remember to write conversationally.

Use semantics and co-relevant keywords. Structure your content in a way that’s easy

to read and scan.

Recap

QUESTIONS?