Wireless Social WiFi

11/23/2016 COPYRIGHT OBSERV IT LTD 2014

Social Wi-FiMAKING YOUR WI-FI WORK FOR YOU


What Are Your Marketing Challenges?

Do they include:•Increasing Brand Awareness•Increasing Social Engagement•Obtaining Valid and Reliable data•Encouraging Repeat Customers•Making your life easier!

What if you could do this automatically?


The Traditional Wi-Fi Approach

COPYRIGHT OBSERV IT LTD 2014


Traditional Approach - 3 Steps

Step OneSelect Wifi Network

Step TwoEnter Security Key

Step ThreeBrowse the Internet


How Does It Aid Marketing Objectives?

•Entices more users to visit - but many now offer Wi-Fi with varying degrees of quality - important

•If you’re the odd one out then they may not come to you.Anything else?...


Traditional Approach

Basically traditional Wi-Fi is not doing much to help you overcome your marketing challenges.

It can cost £1000’s to install an appropriate Wi-Fi system.


The Social Wi-Fi ApproachHARNESS WI-FIS MARKETING POWER


Social Wi-Fi Approach - 3 Simpler Steps

Step OneSelect Wifi Network

Step TwoLogin with Social Login

Step ThreeBrowse the Internet


Social Wi-Fi someBenefitsITS ALL TODO WITH STEP 2


Some Social Wi-Fi Benefits

•Automatically improve brand awareness online.

• People sharing your brand• Likes from actual customers


Social Wi-Fi Benefits•Automatically obtain customer information (Profile data) from real visiting customers. •Build a valid and reliable database.•it’s automatically updated with their most recent profile changes every time they login!!•Exportable.





•Engage with customers at that time and in the future through login adverts and personalised automated delayed or scheduled emails.


Social Wi-Fi Benefits

Harness the Power:•You know who your customers are so Target the rightpeople, at the right time, with the right message.•Birthdays – Invite to Celebrate•Relationships – Valentines Day – Special Offerings•Event Attendees – Schedule a re-invite


Social Wi-Fi Benefits

If you understand and know your customers, then you can produce content that will fully engage them.


Does Social Wi-Fi:

•Increase Brand Awareness - Yes•Increase Social Engagement - Yes•Obtain Valid and Reliable data - Yes•Encouraging Repeat Customers - Yes

Make your life easier - ?


Target Markets ?


The End! any Questions?