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User Needs
Business
Goals
WHY IS THIS STUFF BROKEN?
• It’s not my Job• The World has changed• I didn’t know• I’m not a fish• It’s broken on purpose
UXDesign
Data
Usability
Content
People
BUILDING THE USER EXPERIENCE
• USER RESEARCH: understanding the audience, personas, best practices, Analytics
• INFORMATION ARCHITECTURE: sitemaps, wireframes
• VISUAL DESIGN: documents, websites, emails…
• CONTENT: text, pictures, infographics, video• Measurement plan
Garfi
eld
• Goals• Expectatio
ns• Concerns• Frustration
s• Tech savvy• Etc.
Katr
ina • Goals• Expectatio
ns• Concerns• Frustration
s• Tech savvy• Etc.
Jess
y • Goals• Expectatio
ns• Concerns• Frustration
s• Tech savvy• Etc.
PERSONAS
ANALYTICS
SCROLL/CLICK MAPS
COMPETITIVE RESEARCH
SURVEYS
MAPPING THE USER JOURNEY
USER FLOW
“An ounce of prevention is worth a pound of
cure.”
PRE-MORTEM
CARD SORTING
WIREFRAMES
PROTOTYPE
PAPER PROTOTYPING
THE UX OF YOUR UX
• porcelainduck.com
• @porcelainduck
RESOURCES
• http://www.usability.gov• http://www.nngroup.com• http://uxmyths.com• http://www.uxbooth.com• http://riskology.co/pre-mortem-technique/• https://www.thinkwithgoogle.com• https://www.thinkwithgoogle.com/tools/customer-journey-to
-online-purchase.html
• http://deathtothestockphoto.com