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how you can use your LinkedIn profile to improve your Personal Brand and achieve success in your business or career
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“Pimp your LinkedIn profile & get noticed"
Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be – www.YouBrandBuilder.com
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What is Personal Branding?
What is Personal Branding?
WIKI: Personal branding is the practice of people marketing themselves and their careers as
brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.
The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
What is Personal Branding?
1st, 2nd, 3rd, 4th…
impression you
What is Personal Branding?
What is Personal Branding?
Why Personal Branding?
5 steps – the BRAND© model
Become aware of the real YOUReach out to your target audienceAnswer your target audience’s needsName and claim your personal brandDeliver your message
5 steps – the BRAND© model - short
Who do you want to helpWhat do you offerWhy are you qualified
Photo Headline Summary Add Media Call to Action Experience Recommendations Groups CV
LinkedIn – Photo
LinkedIn – Headline
Keywords / Strong result oriented phrase
LinkedIn – Summary
Target audience
contact
Proof
LinkedIn – add media
LinkedIn – call to action
LinkedIn – experience
LinkedIn - recommendations
LinkedIn - Groups
LinkedIn – CV
http://resume.linkedinlabs.com
How about your Personal Brand & LinkedIn profile?
Free Personal Branding Scan:Telephone or skype session: We analyse your actual positioning Identify your Goals Close the gap Action plan
Interested? [email protected]