#RELEVANCE

You Have Website Traffic. Now What? Considerations for Optimized Lead Acquisition

Chad Pollitt, VP of Audience, RelevanceRoss Weems, Product Manager, ReachForce

VP of Audience, Co-founder

@chadpollitt

CHADPOLLITT

Product Manager

@Rossman

ROSSWEEMS

1 Accelerating Lead Acquisition

2 Content Discovery

3 Conversion Rate Optimization

4 Progressive Profiling

5 MQL Optimization

6 Wrap Up

AGENDA

#RELEVANCE

1 Accelerating Lead Acquisition

#RELEVANCE

#RELEVANCE

Lead Acceleration

#RELEVANCE

Increase Conversions by. . .

#RELEVANCE

Minimizing Barriers to Consumption

#RELEVANCE

Or by Increasing At-Bats. . .

#RELEVANCE

Through Content Promotion

#RELEVANCE

2 Content Discovery

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

List Rental

#RELEVANCE

3 Conversion Optimization

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

Instant & Accurate Lead Routing = More Sales Fastero Don't lose opportunities to competition

3 x Faster & 10x More Profiles

+36% Faster Lead Qualification

+34% Lead Conversions

+23% Sales Productivity

+10-20% Increase in Marketing ROI

Benefit Customer Impact

Quality Data at Entry Point = Lower Data Costso Standardized and Accurate

Real-time Scoring = More MQLs = More SQLso Qualify leads faster & shorten sales cycle

Increased Conversions = Lower CPLo 5-7% decrease in CPL per field removed

Accelerated Progressive Profiling = More Complete Profileso 3 visits worth of data on 1st visit

Automation = more time to focus on content & messaging strategy!

#RELEVANCE

SmartForms Adds data enrichment to landing page web forms that enables marketers to substantially improve lead flow and conversion

#RELEVANCE

SPECIAL OFFEReBook: The Power and Confidence to Let Data

Drive Marketing

bit.ly/reachforce-data-driven

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

4 Progressive Profiling

#RELEVANCE

#RELEVANCE

#RELEVANCE

#RELEVANCE

5 MQL Optimization

#RELEVANCE

#RELEVANCE

Lead Nurturing

Lead Scoring

Lead Intelligence

Lead Management

#RELEVANCE

#RELEVANCE

6 Wrap Up

#RELEVANCE

Accelerate Lead Acquisition at All Stages of the Marketing Funnel Through. . .

Accelerate Lead Acquisition at All Stages of the Marketing Funnel Through. . .

1. Content Discovery

Accelerate Lead Acquisition at All Stages of the Marketing Funnel Through. . .

1. Content Discovery2. Conversion Rate Optimization

Accelerate Lead Acquisition at All Stages of the Marketing Funnel Through. . .

1. Content Discovery2. Conversion Rate Optimization3. Progressive Profiling

Accelerate Lead Acquisition at All Stages of the Marketing Funnel Through. . .

1. Content Discovery2. Conversion Rate Optimization3. Progressive Profiling4. MQL Optimization

#RELEVANCE

SPECIAL OFFERGet your copy for FREE

now before it hits Amazon!

bit.ly/content-promotion-manifesto

#RELEVANCE

SPECIAL OFFEReBook: The Power and Confidence to Let Data

Drive Marketing

bit.ly/reachforce-data-driven