Your 7 minutes guide to Social Selling in 2016 – 5 Fast Start Ideas!

Over 1 in 4 buyers

have met suppliers through continuous interactions

in social media

Social Buyers – Stats of Behavioral Decision-making

For IT decision-makers, this

increases to over 1 in 31 in 3 decision-makers

have given business to a supplier

Social B2B Buyers

Customer behavior has changed…

Then Now

Did you know?

Did you know?

Did you know?

This is because…

Social B2B Buyers – What influences their Decision-making!

Business buyers want to stay informed by social media for complex and high-risk

purchasing decisions

Comfort

Confidence

Convenience

Social media facilitates buyers with

Social Selling – 5 Fast start ideas for Social Selling!

#1Identify who viewed your social profile?

The catchIf you know who has viewed your profile, you get an opportunity to find new customers

Social Selling – 5 Fast start ideas for Social Selling!

#2

The catch

Identify what’s in the conversation?

If you can make out from a conversation what’s the prospect is looking for, you can focus on crafting the right message

Social Selling – 5 Fast start ideas for Social Selling!

#3

The catch

Customers are listening to other customers; integrate their conversation with CRM

If you monitor social listening, your sales team can get actively involved in solving issues via faster pre-call research, identify connections and transform them into business transactions

Social Selling – 5 Fast start ideas for Social Selling!

#4

The catch

When buyers are closer in decision-making process, engage them through online professional networks rather vanity

websites

Your professional social media profile that also includes third party recommendations becomes your customers no 1 purchase resource

Social Selling – 5 Fast start ideas for Social Selling!

#5

The catch

Messaging apps can accelerate digital intimacy but can be a challenge for marketers as this involves diverse age-groups not always interested

for mobile chats

An instant way for B2B marketers to get in touch with right audience but don’t get lost in the hype; know your audience composition first and then look for areas of real opportunities

So, now you know, Social media is more than just social…It is now social selling!

Social selling takes time, patience and dedicated efforts. But to see results from your social media

activity, make sure you weigh the risk and investment before you jump

into any blend-tech style for your social media strategy

Source courtesy: Social selling university reports, LinkedIn sales solutions