#searchlove @danaditomaso#searchlove @danaditomaso

YOUR BRAND IN95 CHARACTERS

DANA DITOMASO

#searchlove @danaditomaso@tweeter

LET’S PLAYGUESS THE BRAND!

#searchlove @danaditomaso

#searchlove @danaditomaso

1

2

3

#searchlove @danaditomaso

#searchlove @danaditomaso

#searchlove @danaditomaso

#searchlove @danaditomaso

#searchlove @danaditomaso@tweeter

ADVERTISINGVS

MARKETING

#searchlove @danaditomaso

IT’S ABOUTBRAND

TOUCHPOINTS

#searchlove @danaditomaso

70 CHARACTERS=

GET THERE FASTER

#searchlove @danaditomaso@tweeter

WHAT IS YOURBRAND VOICE?

#searchlove @danaditomaso

#searchlove @danaditomaso

HTTPS://WWW.DISTILLED.NET/TONE-OF-VOICE/

(THIS IS REALLY GOOD)

#searchlove @danaditomaso

BRAND VOICE>

VOICE & TONE

#searchlove @danaditomaso

CHARACTER

HOW DO YOU WANT TO BE DESCRIBED?

#searchlove @danaditomaso

HTTP://WWW.READWRITETHINK.ORG/FILES/RESOURCES/LESSON_IMAGES/LESSON175/TRAITS.PDF

(THINK LIKE A WRITER)

#searchlove @danaditomaso

LANGUAGE

WHAT WORDS WILL YOU USE?

#searchlove @danaditomaso

(GIVE PRACTICAL EXAMPLES)

#searchlove @danaditomaso

HTTPS://BLOG.BUFFERAPP.COM/HOW-TO-CREATE-A-CONTENT-STYLE-GUIDE-TO-IMPROVE-YOUR-BLOGS-QUALITY

(BUILD A STYLE GUIDE)

#searchlove @danaditomaso@tweeter

CONSIDERYOUR PERSONAS

#searchlove @danaditomaso

HTTPS://WWW.CRYSTALKNOWS.COM/

(CREEPY AND AMAZING)

#searchlove @danaditomaso

WRITE ADSTO PERSONAS

#searchlove @danaditomaso

1% CTR, 20% CONV RATE?

OR 5% CTR, 10% CONV RATE?

#searchlove @danaditomaso@tweeter

HOW YOU SET UPADWORDS MATTERS TOO

#searchlove @danaditomaso

USE CAMPAIGN EXTENSIONS AS

BRAND EXTENSIONS

#searchlove @danaditomaso

#searchlove @danaditomaso

MOBILEVS

DESKTOP

#searchlove @danaditomaso

THE INTENTCHANGES ON

THE PLATFORM

#searchlove @danaditomaso

WHAT IS THEPERSONA/INTENT

INTERSECT?

#searchlove @danaditomaso

DEVICE + KEYWORD + PERSONA

= THE RIGHT COPY

#searchlove @danaditomaso

HOW DO YOU ANSWER THE PHONE?

#searchlove @danaditomaso@tweeter

RESULTS-FOCUSED REPORTING

#searchlove @danaditomaso

1% CTR, 20% CONV RATE?

OR 5% CTR, 10% CONV RATE?

#searchlove @danaditomaso

USE THE DIMENSION REPORTS

#searchlove @danaditomaso

(VIEW: DISTANCE)(GEOGRAPHIC IS ALSO GOOD)

#searchlove @danaditomaso

#searchlove @danaditomaso

(VIEW: PAID & ORGANIC)

#searchlove @danaditomaso

DO META DESCRIPTIONS SUPPORT AD COPY?

#searchlove @danaditomaso@tweeter

DON’T FORGETTHE POINT

#searchlove @danaditomaso

REACH THE RIGHTAUDIENCE

#searchlove @danaditomaso

REMOVE BARRIERS

#searchlove @danaditomaso

SHOW UP

#searchlove @danaditomaso

#searchlove @danaditomaso#searchlove @danaditomaso

THANK YOU!