13
The Gateway To The Mass Market In-Taxi TV Advertising Mobile Marketing

Your Gateway To The Mass Market In South Africa

Embed Size (px)

Citation preview

PowerPoint Presentation

The Gateway To The Mass Market

In-Taxi TV Advertising Mobile Marketing

Adclick Africa Media Group is a diversified media group providing innovative advertising solutions to brands in Africa.We offer a wide selection of digital and out of home advertising models that unlock value for our clients in the marketplace. Our approach is based on the knowledge that that each brand is unique and so are the campaigns. We therefore tailor-make solutions that drive the businesses of our clients.Our mission is to deliver the expected results.We have a dedicated team of professionals who work tirelessly from strategy conceptualisation, campaign execution and management through to reporting on the KPIs.We are centrally located in the centre of the Randburg business district and we are in touch with the industry issues as well as market opportunities.We are accredited members of the Interactive Advertising Bureau SA and Mobile Marketing Association of South Africa. These affiliations gives us access to industry insights and reports, consumer surveys and conferences which guarantees the delivery of our value proposition to clients.

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comWho We Are

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.com

In-Taxi TV Advertising

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.com

Market Breakdown

Source: The Marketing Site

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comAd Formats & Placement

1a: Classical Ads (Video)Standard 30 sec advert occupying the biggest section of screen. Max 20 adverts per 30 min loop.

2: Poster AdsStatic ads on the left side of the screen. Rotate every 15 sec. 1000 x 350 pixels

3: Text TickerSuitable for real time downloads, breaking news and advertising messages. Each message scrolls in approximately 15 sec.

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comCoverage

Our coverage is national and we help brands to geo-fence a location that their campaign is targeting.

[Contact us on 011 704 2461 or email [email protected] for more specific details on our reach]We have a long-standing working relationship with SANTACO & regional taxi associations nationally. This enables us to manage the delivery of advertising campaigns as well as the rolling out of additional screens.

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comTestimonials From Some Of Our Clients

Yebo Transit Media has made a huge difference in our sales.Our exposure was increased hugely and the amount of leads we use to get tripled in the last 2 months! Cloud 9 Properties is situated in Centurion, Pretoria. Our main advertising has always been on the internet and street advertising, but we seemed to miss a huge part of our market. - L. Jansen van Vuuren (Co-owner of Cloud 9 Properties)

Right from the start, Yebo Transit Media impressed us with their efficient, professional manner, an approach that not only inspired confidence but generated the results we were looking for. Hennie Vorster (Regional Project Manager, Gauteng, Damelin RandburgThis is just a short thank you note for introducing us to Yebo Transit Media. I must admit that I had my doubts in the beginning, but was very impressed after I received you first very detailed report of the route network and amount of times our poster ad was screened. I have just finished analysing my July sales figures and I can definitely see a growth in our sales at the offices surrounding your cover area. Shaun Smeda, Sales & Marketing Manager, Intercape

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.com

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comFree minute call allows brands to help connect people by offering a free call of up to one minute in exchange for listening to a short advertising message.

Consumers within the lower LSMs have a limited budget for airtime. This solution that offers them free airtime is thus very appealing to them. What is Free Minute Call? Direct messaging to the customer Timeous communication with customer Deliver message at a time when user is most alert and ready to engageEnhance clients communication with its customers

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comHow It Works

*134*140*NUMBER#Customer wishes to make a call and dials unique USSD string and intended number.

Customer listens to a short branded message while the call is being connected. CALL CONNECTEDCall is connected and customer speaks to intended party.CALL TO ACTIONOnce call is completed, customer receives a call to action related to the ad via SMS / USSD

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comMobile Reach

[email protected] 704 2641+27 (11) 704 2641www.adclickafrica.comBenefits

Messages can not be deleted or ignoredDirect and guaranteed message dispatch Improved and increased access and reachUsage is through the callers consentOur platform has no network restrictions ( Vodacom, Telkom, Neotel etc)The client engages with customer at their convenienceReal time platform - user statistics accessible to clientThe service will be availed to all customers with a handset FreeMinuteCall software is the first of its kind in the mobile communication sector

Get in touch with us to discuss how our solutions can help you achieve the performance results you are looking for:

Contact us on 011 704 2461 or email [email protected]