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The ThemeYouth, Innovation and Fun.

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The IdeaEncouraging the young to think

out of the box and combine oppositethings together to get a totally

different new thing.

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The ThingCould be any of their

interestsFashion, Food, Sports,

Technology....

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Campaign Elements. . . .

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ANNOUNCEMENTWill be posted the week before

the campaign launching to attract Fans.

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WALL CONTESTFans will write about their

mixes in life. The comments should be creative and any

inappropriate comments will be deleted.

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PHOTO CONTESTWe will ask Fans to post photos

of their mixes through the Facebook app.

The filtering criteria will include creativity, social norms and

values and Zeego brand guidelines.

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THANK YOU VIDEOWe will gather the winning

posts and photos in one video with a thank you message.

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WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

ANNOUNCEMENT

FACEBOOK PHOTO CONTEST

WALL CONTEST 1

WALL CONTEST 2

WALL CONTEST 3

PRODUCTION GAP

1 MILLION - THANK YOU VIDEO

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THANK YOU