20100903 smf mobile mondy 03.09.2012.pptx

SMART MOBILE FACTORYsolutions for mobile commerce

Mobile'Monday'Düsseldorf'03.09.2012'

Mobile'Payment'its'cool,'but'is'it'useful?”''

#01 ABOUT SMART MOBILE FACTORY #02 STUDY INSIGHTS #03 MAKING IT WORK

AGENDA

SMART'MOBILE'FACTORY'C'soluEons'for'mobile'commerce'

#01 ABOUT SMART MOBILE FACTORY

3'

The SMART MOBILE FACTORY »  The SMF has been a Full-Service Mobile Agency since

2008/2009 and has a stringent focus on mobile software and business concepts

»  Our team consists of various experts from different industries such as consultants, IT-specialists, media experts, game designers and is supported by a wide group of cooperation partners

»  Our client base is diversified and includes, tourism- and travel-companies, publishing houses, media houses, automotive manufacturers, tier 2 and 3 suppliers as well as construction and retail companies.

»  We offer the full spectrum in the mobile business environment, from market research and analysis, over technical development to deployment as well as servicing and reporting.

#02 ABOUT SMART MOBILE FACTORY


SMART'MOBILE'FACTORY'C'soluEons'for'mobile'commerce' 5'

''''''OUR'TEAM'

Das Leistungsspektrum der SMF. #02 ABOUT SMART MOBILE FACTORY

#01 •  Studies on the potential and strategic goals of mobile solutions •  Business Models and Use cases •  Market and User Research

Market Research and Consulting

#02 •  Functionality and design of mobile solutions •  User workflows •  Conversion optimization •  Conformity on the AppStore Guidelines

Concept and Creative Design

#03 •  Specification, design und development •  Enterprise Solutions •  Testing •  AppStore Management

Development & App Store Management

#04 •  Media plan and Marketing plan •  Definition and Reporting KPI •  Tracking and Reporting

Marketing & Reporting

#05 •  Version control •  Quality Assurance •  Review and Rating management

Version control & Support


EXCERP'

''''''SOME'OF'OUR'CLIENTS:'

SMART'MOBILE'FACTORY'C'soluEons'for'mobile'commerce' 7'

#02 Insights into the „mobile payment acceptance“ Study


Acceptance

Mobile Payment Study Low acceptance of mobile payment services

#02 INSIGHTS INTO THE STUDY



Mobile Payment Study Reasons for low acceptance


Use cases


Mobile Payment Study Micropayments still main interest



Mobile Payment Study Direct goods, services and consumption


Mobile Payment in the future


Mobile Payment Study The desired potential is clear!



Mobile Payment Study Mobile Payment will influence future purchases


#03 MAKING IT WORK

18'

Bursting the bubble: Cash is King! »  65% of all transactions in Germany are paid for via cash »  No matter how good the technical solution !

•  It will not be safer •  Not be faster •  Not be easier to use

Than existing solutions!

#03 MAKING IT WORK


DOES THIS MEAN ITS OVER BEFORE IT STARTS?

20'

Mobile Payments USP: The solution must solve a problem…

#03 MAKING IT WORK

This means that mobile payment solutions are not exempt from the need to create value ! same as any other business solution!


Examples for value creation: Process integration:

#03 MAKING IT WORK

# 1 My Taxi #2 Gravis / mobile shops


Examples for value creation: Cost and business edge:

#03 MAKING IT WORK


Food for thought: why here?

#03 MAKING IT WORK


THANKS FOR YOUR ATTENTION

QUESTIONS?

OLIVER MACKPRANG HEAD OF SALES

[email protected]

+49 176-28067594/ +49 30 609 859 703 Smart Mobile Factory GmbH - Französische Straße 24

10117 Berlin