3rd Annual Mobile Apps Summit 2014 Bangalore, India

KEY SPEAKERS:-

Pradeep Garani, Senior VP, Product Engineering,

Puneet Gupta, Associate VP & Head, Mobile Computing Product Line,

Viswanath Poosala, CTO - Subscriber Data Management & Messaging, &

Head,

Sachidanand Mangala, Program Director, India Software Lab,

Lux Rao, CTO - Technology Services,

Balagopal K S, Manager - Developer Program & AppStore(Emerging Markets),

Balaji Kesavaraj, Director - Platform Strategy,

Sampath Manickam, Regional Head - Data Centre, Managed Services & Cloud,

Anantharaman P.N, Director Engineering,

Uttam Kumar, Head - New Technologies Innovation & Incubation,

Sunzay Passari, Executive VP – VAS & Devices,

Udayan Banerjee, VP,

Ajay Kumar Jha, Head, Device Technology & On Device Applications,

Reliance Jio Infocomm Limited

Infosys Labs

Alcatel-LucentBell Labs India

IBM

HP

Vodafone

Microsoft

Nxtra DataLimited, A Subsidiary of Bharti Airtel Limited

Adobe Systems

Aircel

Essar Teleholdings & BPL MobileCommunications

NIIT Technologies

Sistema ShyamTeleservices

Plus Many more...

ORGANIZED BY

SUPPORTED BY

ASSOCIATE PARTNER

3rd Annual Mobile Apps 2014

17th July 2014, Matthan Hotel, Bangalore, India

EXHIBITOR

SMS PARTNER

MARKETING PARTNER

SILVER PARTNER

CONFERENCE INTRODUCTION:-

The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores

are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. The global mobile

industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and Smartphone revolution have allowed

people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile applications.

With world’s foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising

over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of

businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global

brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of

multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and

our way of life.

Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India

is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based.

Mobile App Stats in India - 100 million apps being downloaded in India every month. India’s app developer base is estimated at 250,000.

It is with great pleasure that we invite you all to the and wish you all the very best.

• Mastering the increasing amount of different platforms and devices

• The challenge of developing apps for multiple platform launches

• Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers

• Benefiting from Up-Selling and Cross-Selling via Mobile Apps

• Channels to market, app stores and opportunities for partnerships

• Learn from the leading Mobile operators, handset manufacturers, content providers and application developers in the Indian market

• Understanding your customers behaviour in the mobile space as a starting point of strategy development

• Design guidelines and best practices for making your application useful and usable

• Examining the opportunities in Cloud based Apps, the next big revenue driver in Asia

• Native apps vs. the mobile Web

• Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues

• Overcoming the technical challenges associated with linking your app to existing infrastructure

• Understanding how to work with external app developers to ensure successful app development and launch

• Embracing mobile advertising and mCommerce as additional revenue streams

• What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment.

• App monetization opportunities via new commercialization opportunities

• What to expect from mobile cloud?

• Examining the worldwide trends in Mobile Apps and the implications, lessons to be learned for India.

• Examining the current regulation of mobile App market in India

• The Future of Mobile Operating Systems and Frameworks

• How will be the future for the mobile innovation: 2014 and Beyond

• Be part of a major networking opportunity

Applications, Mobile Content, Application Stores, Product Development, Mobile Services Innovations, Product Marketing, Digital Strategy, Data Services, Entertainment,

Devices

Wireless & Fixed Operators, Content Owners, Platform Owners, OS, Terminal & Platforms Vendors, OEM, ISP & MVNO’s, Handset Manufacturers, Satellite Operators,

Content Retailers, Entertainment, Creative Agencies, Social Media

is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators,

regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with

industry leaders, presenting you with the opportunity to meet and do business with like minded individuals.

“3rd Annual Mobile Apps 2014”

CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:


KEY THEMES DISCUSSED AT THIS CONFERENCE: -

WHO YOU WILL MEET: -

FROM THE FOLLOWING: -

WHY SHOULD YOU ATTEND:-

Delegate Registration:

To register and to book your seats at the conference - please email your

interest & queries to [email protected]

Sponsorship Opportunities:

To register & to book your sponsorship package - please email your

interest & queries to [email protected]



08:30 – Coffee and registration

09:20 – Morning Chair's opening remarks

Lux Rao, CTO - Technology Services, HP(http://www.linkedin.com/in/luxrao)

09:30 – Mobile Competitiveness –Measuring the Ecosystem Performance

10:00 – Mobile Enterprise Application Platform (MEAP) –Challenges in Enterprise mobility

11:00 – Morning coffee & Networking

• What are the key performance indicators?

• Opportunities in the ecosystem

• More users, More handsets, and More developers

• Originating Platform values

• Key challenges in Enterprise mobility

• Complexities of building, securing and controlling custom enterprise

mobile apps

• Developing an actionable mobile enterprise application strategy

• Compatibility with today’s mobile ecosystem

• Mobilize, integrate and automate business processes on any mobile

platform

Morning Keynote Address 1:

11:20 - Convergence of Mobile and cloud – A synergeticplatform

• How will the mobile industry deliver a seamless service experience

while dealing with this new paradigm where all our content is

stored online?

• How does mobile cloud computing impact app developer?

• How cloud and mobile integration has a potential to solve problems

for end user.

• Future of the mobile cloud, its requirements and drivers, and

innovations we can expect to see in the coming years

Afternoon Chair person

10:30 – Panel discussion – Telcos response to the swiftlychanging world and A Need to focus on to raise telecomapplication developers

Moderator –

Panelists –

• Participating in the evolving markets, or ecosystems, while

ensuring that their core businesses are operating at full potential

• Voice and Messaging revenues are under pressure from web and

app based services - How are we going to deal with it?

• Creating a platform for innovation with the network

• How we can nurture the app developers to create a sustainable

and profitable telecom application ecosystem

• Mobile operators can help developers get their apps discovered

Lux Rao, CTO - Technology Services,

Viswanath Poosala, CTO - Subscriber Data Management &Messaging, & Head,

Pradeep Garani, Senior VP, Product Engineering,

Uttam Kumar, General Manager - Information Technology,

Balagopal K S, Manager - Developer Program &AppStore(Emerging Markets),

HP

Alcatel-Lucent Bell Labs India

Reliance JioInfocomm Limited

Aircel

Vodafone

(http://www.linkedin.com/in/luxrao)

(http://www.linkedin.com/in/pradeepgarani)

(http://www.linkedin.com/in/uttamkr)

(http://www.linkedin.com/in/balagopalks)

MOBILE INNOVATION AND VALUE CREATION

MOBILE ECOSYSTEM

11:50 – Mastering the tasks of delivering a personalized userexperience across Multiple Devices and Platforms

Moderator –

Panelists –

• How has apps affected consumer behaviour and changing their

lifestyle?

• Serving your customers needs across multiple platforms & devices

• Developing a project team with outsourced expertise to take

forward the strategy and development process

• Resonating with your audiences habits and lifestyles through

detailed audience behaviour analysis

• Utilising the customer centric usability of the platform to increase

customer experience

Sachidanand Mangala, Program Director, India Software Lab,IBM (http://www.linkedin.com/in/sachi)



12:20 - Networking Luncheon - Take your discussionsfurther & build new relationships in a relaxed

& informal setting...

17:20 - Networking Drinks - Take your discussionsfurther & build new relationships in a relaxed

& informal setting...

14:20 – Topic TBC

14:50 – Social Mobile: Exploring the impact of mobile apps onsocial media

15:20 – Afternoon coffee & Networking

15:40 – Next-Gen Mobile Money & Digital payment Platforms

• In Asia, operators in fast growth markets are benefiting from

increased data revenues driven by social media.

• How are mobile apps impacting the social space?

• Social Apps for Marketers and Brands: Maximizing Audience

Engagement

• How is user behaviour changing as a result of social media apps

• Popular features of social media apps and potential future

developments

• Examining the payments landscape, challenges and opportunities

• Exploring, examining and assessing contactless technologies

• Evaluating the innovation and growth with security with data

protection

• Mobile Payments and the conflict for Consumer Adoption

• Creating an easy to use payment platform to reach consumers and

build a better payment experience

Puneet Gupta, Associate Vice President and Head, mobilecomputing product line, Infosys Labs(http://www.linkedin.com/in/puneetgupta)

16:50 – Chairperson’s closing remarks and end of conference

16:10 - Panel Discussion: 2014 and Beyond - How willtechnology innovations change the mobile ecosystem and howcan we prepare for it?

Moderator –

Panelists –

• Innovative companies will shift away from traditional research-and-

development methods

• Technology is allowing companies to test new ideas that were

unimaginable even a decade ago

• How to be ready for the paradigm shift in consumer engagement

and commerce

• How do consumers interact with a brand via mobile?

• Teaching customers new behavior

Balaji Kesavaraj, Director - Platform Strategy,

Sunzay Passari, Executive Vice President – VAS & Devices,

Sampath Manickam, Regional Head - Data Centre, ManagedServices & Cloud,

Microsoft

Essar Teleholdings & BPL Mobile Communications

Nxtra Data Limited, A Subsidiary of BhartiAirtel Limited

(http://www.linkedin.com/in/balajikesavaraj)

(http://www.linkedin.com/pub/sunzay-passari/0/276/4a5)

(http://www.linkedin.com/in/msampath)

17:00 - 18:00 Networking Drinks - Take yourdiscussions further & build new relationships in a

relaxed & informal setting...



MOBILE PAYMENTS - ANYTIME, ANYWHERE

REVENUE GENERATION & FUTURE OF APPSROLE OF DEVELOPERS

13:40 – Challenges and opportunities for Developers in MobileDevelopment space

Moderator –

Panelists –

• How can app developers get ahead of the trends?

• Benefits of tailoring mobile application to specific operating system

• Challenges and opportunities of developing both Web and native

apps - what can we believe will change in 2014?

• There are countless mobile web development frameworks that are

out there, which one's should we use?

• Innovations in OS’s and applications - It’s the next great challenge

faced by the mobile industry

Anantharaman P.N, Director Engineering,

Udayan Banerjee, VP,

Ajay Kumar Jha, Head, Device Technology & On DeviceApplications,

Adobe Systems

NIIT Technologies

Sistema Shyam Teleservices

(in.linkedin.com/pub/anantharaman-p-n/7/511/811)

(http://www.linkedin.com/in/udayanb)

(http://www.linkedin.com/pub/ajay-kumar-jha/a/a93/291)

FLOOR PLAN:- Book your stalls now before they run out !!!

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provided on the day. This fee does not include travel or hotel

accommodation.

Virtue Insight's preferred method of communication is by email and

phone. Please ensure that you complete the registration form in full

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Tel.: +91 080 42494949

Should you have any questions on bookings,

Please feel free to contact us.

Email:

Web:

India Office: Tel: +91 044 64536444

Virtue Insight requires the full amount to be paid before the

conference. Virtue Insight may refuse entry to delegates who have

not paid their invoice in full.

There is a 50% liability on all bookings once made, whether by post,

fax, or email. There is a no refund policy for cancellations received

on or after one month before the start of the event. Should you decide

to cancel after this date, the full invoice must be paid. Conference

notes will then be sent to you. Unfortunately, we are unable to transfer

places between conferences and executive briefings. However, if you

cannot attend the conference, you may make a substitution/name

change at any time, as long as we are informed in writing by email,

fax or post. Name changes and substitutions must be from the same

company or organization and are not transferable between countries.

Virtue Insight reserves the right to make alterations to the

conference/executive briefing content, timing, speakers or venue

without notice. The event may be postponed or cancelled due to

unforeseen events beyond the control of Virtue Insight. If such a

situation arises, we will refund your registration fee and we will try

to reschedule the event.

The conference fee includes lunch, refreshments and conference papers

provided on the day. This fee does not include travel or hotel

accommodation.

Virtue Insight's preferred method of communication is by email and

phone. Please ensure that you complete the registration form in full

so that we can contact you.

[email protected]

http://www.virtueinsight.com

www.virtueinsight.com

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terms and conditions of booking..... (Please Tick)

Signature ...........................................................................

Complete and return the above registration form via

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Virtue Insight

830092431

IDIB000V080

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118 - 119, Indira Nagar, Valasaravakkam,

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