Embed Size (px)
Citation preview
30
30
48
29
Brand website
Internet display ads
i TV ads/ sites
Source: ZenithOptimedia Touchpoints 2014
2014 2004
+350%
88
82
82
80
75
73
71
71
67
67
65
64
62
57
54
53
52
45
Coupons on internet
Brand website
Internet search
Cons opinion site/ blogs
Retailer websites
Relevant websites
Blogger review/reco
Social network page/app
Social networking sites
Internet brand video
Viral ads
Social network ads
Internet display ads
Social network comments
Internet video ads
Mobile phone ads/ promo
Internet apps/widgets
Source: Think with Google, Forbes
53 57
61 65
70 73 75
42
48
56
62
68 70
72
18
27
42
53
61 65
68
9
20
32
41
46
52 57
20
23 24
26
35
45
9 10 13
16 19 22
24
2008 2009 2010 2011 2012 2013 2014
PC Usage +42%
Internet +71%
Double/tr. play +278%
Social +533%
Smartphone +125%
E-shopping +167%
Low rates in Active Users <15% Low Redemption rates <40% Huge Delays in Reporting >3months Fraud / Costs
CONSUMER:
• User friendly • At no cost (printing) • Savings that matter • Effortless, no complexity • Instant discount • No embarrassment
• Eliminate fraud, reduce costs • Flexibility, reliable – live • Targeting - personalization • Consumer Insights • Reduce shelf cluttering
