5 Ways To Fix Your Broken Mobile Advertising

5 Ways To Fix Your Broken Mobile Advertising

#FixMobileAds

Part I: Your mobile ads aren’t working

57%

Say mobile is central to every day life

Source: Exact Target’s 2014 Mobile Behavior Report

Internet usage on mobile

85%

of smartphone owners don’t go an hour without checking

their phones

Source: Lookout’s Mobile Mindset Studycheck their phones in bed

60%

54%

share of digital media time spent on mobile

web & apps

Source: ComScore

of social networking time is spent on

mobile platforms

60% 71%

Every mobile activity has mobile ad opportunities

Playing games Checking weather Going to mobile sites Keeping up with favorite sports teams

Booking travel Finding new music Checking movie times Using Social Media

Marketers are not adapting

Mobile advertising potential

0%

7.5%

15%

22.5%

30%

Time Spent Ad Spent

4%

20%22%

25%

Internet Mobile

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Mobile advertising is missing out on a $7.1

billion opportunity

Lack of knowledge is the #1 hurdle to mobile marketing success

Source: June 2014 polling by Ascend2

Source: Study from Contently in May 2014

marketers expressed uncertainty that their key

metrics are effective

marketers desire to be able to measure how much

real attention users are paying to content

90%50%

Reasons mobile ads aren’t working


Source: Dartmouth research

too busy for ads on mobile

hate not being able to easily return to previous content

70% 69%


Source: Dartmouth research

frustrated when mobile consumption

is interrupted

say ads take too long to load

54% 53%

Are you asking the right questions?

The 5 components to demand of your mobile ads

Robust targeting to the ideal audience

1

Clear and actionable calls-to-action

2

Tracking capabilities

3

Non-distruptive & in context of the user’s goals

4

Adapt appropriately to any device

5

The mobile advertising potential

Part II: How to fix your mobile ads

Native Video Rich Media

Native Video

Rich Media

Rich Media

Native

Video

…Rich Media does just that

!

!

Rich Media

!

!

The 5 Components to Successful Mobile Ads Using Rich Media

Rich media ads use pixeling capabilities to draw and retarget your ideal audience

based on their engagement

1

Rich Media ads allow for customized images, calls-

to-action, and functionality

2

Rich Media ads include pixeling capabilities to track conversions beyond Native Ad capabilities.

3

Rich Media ads live natively in the consumer’s social feed so the user

receives a more cohesive experience.

4

Rich Media ads adapt to device types and social networks with faster load

times than industry standards.

5

Rich Media ads allow you to drive:

Engagement Consideration

Demand GenerationLead Generation

Engagement

Twitter Q&A

Invite your social audience to take part in a live event or new release while engaging with your Twitter page. Users can also tweet questions and interact with your brand directly from the ad unit in one seamless interaction.

Polling

Integrating polling into your campaigns on social is a great way to spark a community conversation. The polling ad allows users to engage with your brand, express their opinions, and see how they stack up next to their peers on social.

Pinterest Board

The Pinterest Board Ad brings a selection of your Pinterest Boards across each of your social networks. Users can view your boards through the Ad, instantly follow your brand on Pinterest and pin items from the ad directly to their boards, generating greater brand awareness.

Social Feed

The Social Feed Ad is a great way to merge content from multiple social channels into one unit that can be distributed anywhere online. You can use this ad to express specific features around a launch or special event, while giving your social audience the option to engage and view your most recent posts from each channel.

Image or Video Voting Gallery

An Image or Video Voting Gallery lets your audience scroll through an array of images or videos and vote for their favorite, creating engagement.

Head-to-head

Head-to-Head ads give your fans the option to choose between two direct pieces of content. Giving fans a voice engages them in your brand content.

Consideration Demand Generation

Social LookBook

The Social LookBook Ad is the perfect way to show off your latest collections. Users can browse the looks and view their favorites. The ad urges social sharing so that users can share their favorite look.

Social Catalogue

The Social Catalogue Ad is a great way to grab the attention of your audience by featuring products from your brand. Hashtags related to specific products are assembled into galleries, creating a quick and simple way for fans to buy and share with friends.

Decision Tree

A Decision Tree starts a conversation with your audience by giving them the opportunity to learn more about your product and make their own choices. Incorporate questions and integrated content to provide the most favorable shopping experience while driving consideration.

Image or Video Gallery

Feature multiple images or videos in a gallery for an event, new product or release to build more consideration. The image or video gallery ad drives users to visit an external site, discover more about your brand and engage in further conversation.

Image or Video Voting Gallery

After submitting their vote in an image or Video Voting Gallery, users have the ability to see where their choice stands in the ranked results, generating consideration.

Head-to-head

The Head-to-head ad unit drives deeper consideration and demand generation among your fans through the ability to choose and see where their choice ranks.

Lead Generation

Ad with a Form

Social Rich Media ads with forms are great tools if you have a giveaway, sweepstakes, or coupon that you are offering. Fans are able to enter their information into the form, driving lead generation for your brand.

Brands using Moontoast’s Rich Media Ads have seen impressive results

1.2 million impressions 90% coming from mobile

91% mobile conversion rate

3.9 Interactions per user 30K video votes collected 45% voter conversion rate

Want to find out more about Moontoast?

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