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Mobile Advertising & theMulti-Screen Consumer

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Chris

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89 percent - remember

82 percent - engage

77 percent - react

71 percent - effects media

66 percent - trustworthySource: Our Mobile Planet; NationMaster , PWC Global Entertainment & Media Outlook: 2014-2018, POETIC D2D/Thinkbox 2013

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TV spend App Downloads

Source: AppLift data, Ebiquity/Thinkbox: Payback 4: Pathway to Profit

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Start of TV campaign

~3x

time

CR

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Triggered

organic installs

Attributed TV

installs

Baseline

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One more thing…

Questions?