Embed Size (px)
Citation preview
ASOApp Store Optimisation
http://www.finoit.com
WHAT MATTERS
[email protected] - www.mobileappsgrowth.com
➤ App Name
➤ App Icon
➤ Screenshots
➤ Video / App Preview
➤ Keywords
➤ Short Description
➤ Description
➤ What’s New
➤ Ranking
➤ App Indexing
➤ Alternative App Stores
APP NAME
[email protected] - www.mobileappsgrowth.com
➤ Use Keywords in your App Name
➤ Apple Constraint: 45 char. recommended (80 char. max)
➤ Google Constraint: 30 char. max
APP ICON
[email protected] - www.mobileappsgrowth.com
➤ Stand out from competition
➤ Easily recognisable & simple
➤ Use the (two) main colors of your app
➤ No photos, avoid text
➤ Trends: Gradients and negative spaces
➤ AB test it! (FB Ads, Storemaven, Google Experiment)
SCREENSHOTS
[email protected] - www.mobileappsgrowth.com
➤ One of the most important asset to drive conversion (download)
➤ Most eye-catching screenshot first
➤ Test, test, Test > Screenshots visuals, order, colours and contrast
➤ Experiment screenshots frame on a single canvas. When app store visitors see only one piece of the “puzzle”, they are more likely to scroll further to see what’s missing.
➤ Tell a story
➤ Show USP (Unique Selling Proposition)
➤ Short captions - Use big fonts
➤ Check competition
VIDEO / APP PREVIEW
[email protected] - www.mobileappsgrowth.com
➤ Use thumbnail carefully, displayed before any other screenshots
➤ Measure: Less conversions but better conversions?
➤ Tell a story
➤ Stay within the app (Apple)
➤ Show USP (Unique Selling Proposition)
➤ Video experience usually leads to decrease in instant drop & instant install rates but increases exploration rate.
KEYWORDS
[email protected] - www.mobileappsgrowth.com
➤ Search for phrases to rank for, long tail keywords
➤ Investigate through users’ app stores reviews
➤ Analyze keywords volume (Apptweak, App Annie, SensorTower Google Keywords tool) - Find balance between search volume and amount of apps ranking for a keyword
➤ 100 characters field on iOS (Microsoft Word, http://www.lettercount.com) separate keywords with commas
➤ Do not repeat company name or app title
➤ Test plurals, consider misspellings
➤ Test keywords after release
SHORT DESCRIPTION (GOOGLE PLAY)
[email protected] - www.mobileappsgrowth.com
➤ Target: New Users
➤ Place the most important keywords for ranking
➤ Powerful straightforward short sentence to present the app to new users
➤ Constraint : 80 characters - Try to use them all
DESCRIPTION
[email protected] - www.mobileappsgrowth.com
➤ The first 255 characters should be amazing. Write powerful first sentences about the vision and the purpose of the app. How is your app better than the other apps? Why should a user download your app?
➤ iOS constraint: the first 3 lines are visible.
➤ Google Play: the first 5-6 lines are visible. One Google Play line can hold up to 100 characters.
➤ Google Play - The description is crawled and indexed. Repeat your most 4-5 important keywords phrases 4 to 5 times within the app description. Plurals don’t matter.
➤ You already rank for your app store category keywords and keywords which are contained in the app name.
DESCRIPTION
[email protected] - www.mobileappsgrowth.com
➤ Tell a story:
➤ You can also mention awards if they are known from most of users in your country
➤ List your app main assets as bullet points
➤ Use formatting
➤ Add users’ testimonials or professional/blogs reviews
➤ End your app description with “Follow us on social media + links” + community support email link
WHAT’S NEW
[email protected] - www.mobileappsgrowth.com
➤ Constraint of 500 char. on Google Play - 4000 char. on iOS
➤ Describe what’s new in your app, makes it exciting
➤ Tell a story
➤ “Bug fix” is not acceptable. Convey company mission/vision if nothing to say.
RANKING
[email protected] - www.mobileappsgrowth.com
➤ Rating & Reviews - Monitor ratings averages and volumes (Google Play, App Annie, Appbot)
➤ Ask for it when appropriate and be clever on how and when you ask for it.
➤ Downloads velocity
➤ Inbound links
➤ App usage
➤ App updates frequency
APP INDEXING
[email protected] - www.mobileappsgrowth.com
➤ Deep app content can now be indexed
➤ Apple: Apple Search - Siri, Spotlight, Safari suggestion
➤ Google: App Indexing
http://searchengineland.com/ http://www.ibtimes.com/
ALTERNATIVE APP STORES
[email protected] - www.mobileappsgrowth.com
➤ OEMs’ App Stores - Appslib, Aptoide, etc
➤ App Preload Network - Moblin, App Attach
➤ Rev. Share
http://www.apparrayworld.com
