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Insights to boost retention and engagement for your mobile game
Based on a presentation by John Rankin, MD Bee7 Ltd Casual Connect San Francisco
August [email protected]
Bee7 started as the in-house discovery and cross promotion solution for Outfit7 Limited, maker of global app phenomenon Talking Tom and Friends
Solution helped gain 2.8 billion downloadsIn just 5 years
Not heard of us yet?
www.bee7.com
A proven solution now made available to all developers and publishers
Retention
Cross promoti
on
Rewarded
gameplay
Rewarded Engageme
ntMonetizatio
n
We are Bee7
Improved retention and engagement creates more opportunities to monetize www.bee7.com
The average mobile game costs
$25,000 and generates $5,250 –
a shortfall of $19,750*
300,000 GAMES ON GOOGLE PLAY
*Jon Hare Mobile Games Forum 2015
The challenge: It’s raining apps
It’s tough out there
www.bee7.com
www.bee7.com
Get your game design and
gameplay right first
What we’ve learnt
www.bee7.com
What we’ve learnt
Monetization and retention
strategy needs to be a close
second
www.bee7.com
Rewarding game play and re-engagement
really works
What we’ve learnt
But don’t force it! Let players control
discovery
What we’ve learnt
www.bee7.com
Retention and engagement was priority #1 for us
The Genesis of Bee7 as a retention tool
Outfit7 found a solution to engage players in game when attention spans disappear
Adding mini games in Talking Tom helped increase retention
And it worked really well…still does!
www.bee7.com
The light bulb moment!
Then we ran third party games on the gamewall in order to…
Keep our players engagedCross promote our titlesReward them for discovering and playing third party gamesDrive traffic back to our titles
www.bee7.com
Building an ecosystem that drives constant engagement
The power of rewarding gameplay
www.bee7.com
How does it work?
www.bee7.com
Rewards game play andre-engagement in the new and original game
1.
2.
3.
4.
Proven retention
www.bee7.com
Trends we are seeing that are working well
www.bee7.com
View
Get rewardedReturn
Discover
Rewarded Video
www.bee7.com
200 million daily views of the
Bee7 gamewall
Interaction with the Bee7 Gamewall
www.bee7.com
Users want an uninterrupted gameplay experience
Go native!
Users are increasingly savvy about F2P
They understand the need for ads, but don’t want to be jarred by it
www.bee7.com
Localize your solution to resonate with your gamers across the globe
Make it local. Make it relevant
www.bee7.com
Become part of the
game mechanics with clever placement
And consider placement
Better integration and placement has led publisher revenues to jump by five times, in some cases
www.bee7.com
A closer look at user behavior on the Bee7 network
USAWESTERN EUROPEASIA
Who Plays the Most in:USAW.EuropeAsia
www.bee7.com
US vs Europe vs Asia Game play hours
(June 2015)
Western Europe
1588hrs
US(Average)Asia
(Average)
1142hrs
599 hrs
Per 1000 conversions
Per 1000 conversions
Per 1000 conversionswww.bee7.com
What days do they play?
www.bee7.com
Weekday gameplay time compared
3pm -5pm
KOREA
7pm – 9pm
ACROSS THE 3 REGIONS
9am -12pm
THAILANDwww.bee7.com
9am12am
7pm
8pm9pm
10pm
Sunday 8pm
is when the most players are
playing!
US Europe
Asia
Weekend gameplay compared
www.bee7.com
Country Number of visits to the gamewall (percentage)
Asia (Average) X 1 X 2 X 3
US X 1 X 2 X 3
Western Europe (Average)
X 1 X 2 X 3
24%
28%
26,5%
23%
25%
27%
13%
13.5%
14%
Interaction with the gamewall in a day
www.bee7.com
The power of rewarding gameplay
Higher DAUHigher IAP
Higher Ad-revenues
30% rolling retention
Day 7 in theadvertiser’s game
Increases the time spent in your own games
Rewards usersfor playing all your other games
Gives users a reason to return to all your games
www.bee7.com
Users in control of relevant content are more likely to want to remain in your game
Conclusion
www.bee7.com
They love being rewarded and will come back for more
Conclusion
www.bee7.com
ConclusionCreate a native and natural gameplay - like experience
www.bee7.com
