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BLOWING UP REVENUE AND LEADS
THROUGH MOBILE CRO
#SMX #22b @BryantGarvin
Should Paid Media Teams Be Leading The CRO Charge?
• 17+ Years Sales and Marketing
• 9+ years SEM Specific• Started at Lycos…
yeah that Lycos• Family is everything to me
#SMX #22b @BryantGarvin
• Spend up 174%• Conversions up 276%• CPA reduced 27%• Mobile conversions
924% increase!
#SMX #22b @BryantGarvin
Rock on!
Input types:
#SMX #22b @BryantGarvin
For telephone # fields & general # form fields
USE: <input type=“tel”>
#SMX #22b @BryantGarvin
Source: http://techcrunch.com/2015/04/12/are-the-fortune-500-ready-for-mobile-search/