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Boosting Business ReviewsWith Wi-Fi Marketing
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WHY?
Building a strong foundation of personalized customer reviews of your business is important.
In today’s digital age, consumers look to the Internet for opinions on all products and brands. From vacation destinations to local restaurants, consumers want to know about where they are going and what they are buying beforehand.
In the past, customer reviews were simply circulated by the traditional word-of-mouth, but technology has taken over and sites such as Yelp are now making their presence felt.
The average shopper will only contribute to these consumer review forums when they have had either a very good or very bad experience, but what if you could attain positive reviews on a regular basis?
This is made possible with Wi-Fi Marketing.
Among other advantages, this allows patrons of your business to access free guest Wi-Fi and can subtly encourage them to review your business.
You can use TWO different methods or a combination of both:Method 1: Re-direct to your Yelp page upon authentication
Method 2: Set up a campaign to send an automated message containing your Yelp link
How to do it
Method #1: Re-direct to your Yelp page upon authentication
Log in to your dashboard and go to the social Wi-Fi page.
1
Method #1: Re-direct to your Yelp page upon authentication
Log in to your dashboard and go to the social Wi-Fi page.
Within the “Content” tab, scroll down to the “Redirect URL” box
1
2
Method #1: Re-direct to your Yelp page upon authentication
Log in to your dashboard and go to the social Wi-Fi page.
Within the “Content” tab, scroll down to the “Redirect URL” box
Type in your business’s Yelp URL
1
2
3
Method #1: Re-direct to your Yelp page upon authentication
Method #2: Set up a campaign to send an automated message with your Yelp link.
Option A: Target customer exiting your venue for the first time.
1 Log in to your dashboard and go to the campaigns page.
Option A: Target customer exiting your venue for the first time.
1 Log in to your dashboard and go to the campaigns page.
Select “Real Time” campaigns then “Create A Campaign”
2
Enter name of the campaign
3
Enter name of the campaign
3
Set running time of the campaign
4
Enter name of the campaign
3
Set running time of the campaign
4
5Set event trigger to
“When they exit”
6Click “Message” tab then the “Email”
option
6Click “Message” tab then the “Email”
option
7Create an enticing
email subject
6Click “Message” tab then the “Email”
option
7Create an enticing
email subject
8Make sure to
include a link to your Yelp page
6Click “Message” tab then the “Email”
option
7Create an enticing
email subject
8Make sure to
include a link to your Yelp page
9Add a line about return visit incentives, such as a free or
discounted item on their next visit!
The “View Offer” button will open this coupon
The finished reach-out will look like this
If you would rather wait until the customer has had the full experience of your business, you can send them a link to your Yelp page once they have visited your venue a specific number of times via email or SMS.
Option B: Customer entering after a certain amount of visits
1Set “Running Time”
Option B: Customer entering after a certain amount of visits
1Set “Running Time”
2Set “Trigger Event” to “When they enter”
Option B: Customer entering after a certain amount of visits
1Set “Running Time”
2Set “Trigger Event” to “When they enter”
3Select “Milestone” and set # of visits
Option B: Customer entering after a certain amount of visits
1Set “Running Time”
2Set “Trigger Event” to “When they enter”
3Select “Milestone” and set # of visits
4Select “All Time”
That’s it!
A foundation of positive Yelp reviews will speak for itself and actively proclaim your enterprise as worthy of the customer's business.
Then you can sit back and watch your customer base multiply, while also gaining
insight as to which aspects of your business your valued customers think could use
improvement.
“Dirty tables…”
Request a live demo
or
Join our webinar
Need some help?Your dedicated Account Manager is always happy to assist. Contact them personally or email [email protected].