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Why should you build a mobile app?
● Nothing increases your brand value like a successful mobile app
● With two-thirds of the world accessing the internet via their mobiles, this is a medium that you can’t choose to ignore.
● When you ensure a user experience that is rooted in your business, it creates a domino effect.
http://goo.gl/LrI8L6
Towards ensuring app success
What do you need to build a successful app?
Firstly, you need to be clear about your business objective. The core functionality of your app needs to be perfectly aligned with your business objective. Only when the design and functionality are in sync with your business can users identify your app distinctly with it.
http://goo.gl/LrI8L6
Integrate with social media
● Social sharing features are a must if you are to expand your user base.
● Have efficient social media buttons to share content on your app or reviews about your app on twitter, facebook etc.
● This is the most effective way to market your app and keep your users engaged
https://goo.gl/1sKDEk
Create an event calendar
● Create an event calendar to keep your users informed about your business events.
● Users need to be told what you’re doing, and also how they can be a part of it.
● This needs to be wholly integrated with your app with the social media getting primacy.
http://goo.gl/LrI8L6
Effective mobile marketing strategy
Send an email notification to all your subscribers with URL links to the Playstore.
Make sure you incentivize them when they do download your app.
You can also create QR codes that link the user directly to your app.
https://goo.gl/1sKDEk
Push notifications and loyalty
As they say, the power is in the PUSH. With an open rate of more than 95% (within the first 5 minutes), this is where you can make a difference.
The key lies in how judiciously you use this feature. Overuse could mean spamming, so use it with prudence.
http://goo.gl/LrI8L6
Push notifications and loyalty ● Build customer loyalty by creating loyalty programs that incentivize
customers to download your app.
● Integrate this with the social sharing feature. Make your rewards different in a way that truly endears the customer.
https://goo.gl/1sKDEk
