Deep Linking with Bitly: The Authoritative Guide

Deep Linking with BitlyThe Authoritative Guide

Samantha Yeh

slide 18 and 19 are basically the same - i would just add an extra checklist item to 18 about testing the interstitial on a device that doesn't have the app installed

http://www.eventbrite.com/e/sunset-cocktails-and-free-live-jazz-tickets-301259074?aff=ehomecard

com-eventbrite-attendee://event/301259074

The Science of the Mobile Deep Link

Mobile deep links bring mobile users to a specific location within an app, the same way that a web URL can bring desktop users to a specific page on a website.

WEBLINK MOBILE DEEP LINK

The Science of the Mobile Deep Link

SCHEMETells the phone which

app to open

URITells what page to

open within the app

com-eventbrite-attendee://event/301259074

Deep LinksCan be

Used For

1. Customer Experience2. Driving App Installs3. App Re-Engagement

How to Find Them…

If the content on your app is similar to the content on your website, then you probably already have mobile deep link tags.

Those are the tags that provide the information you need to create deep links with Bitly.

HERE’S HOW to FIND THOSE DEEP LINK TAGS:

Go to the Web Page & View the Source Code

1

Know What You’re Looking For

al:android:urlExample: <meta property="al:android:url" content="applinks://docs" />

twitter:app:url:googleplayExample: <meta name="twitter:app:url:googleplay" content="sportscenter://x-callback-url/showStory?uid=12793263"/>

android-app://<link rel="alternate" href="android-app://com.example.android/example/gizmos" />

al:ios:urlExample: <meta property="al:ios:url" content="applinks://docs" />

twitter:app:url:iphoneExample: <meta name="twitter:app:url:iphone" content="sportscenter://x-callback-url/showStory?uid=12793263"/>

N/A

2

Search for Deep Link Tags3

Shorten a Long URL & Configure the Mobile Deep Link

4

TO ADD A NEW APP:

● Name Your App● Click “Select Application”● Click “Add Application”

Customize Your Application (iOS) 5

App Store ID: 48792229

http://itunes.apple.com/us/apple/eventbrite-local-events-fun/id487922291?mt=8

● Enter the Application Label● Enter the iOS App Store ID via

iTunes web page for the app

Samantha Yeh

let's update this with eventbrite!

Samantha Yeh

https://itunes.apple.com/us/app/eventbrite-local-events-fun/id487922291?mt=8

http:/play.google.com/store/apps/details?id=com.eventbrite.attendee&hi=en

Customize Your Application (Android) 6

App Store ID: com.eventbrite.attendee

● Enter the Application Label● Enter the Android Play Store ID

Modify the Details7

MODIFY APP NAMEYou can modify the App Name from what is listen in the app store for internal use here.

ENTER APP SCHEMEEnter the app scheme/name which was registered with the App Store - this is specific to each platform (iOS, Android, etc.)

PROMOTE INSTALLSIf you want Bitly to present the user who does not have the app install with an interstitial page driving the user to the App Store or the mobile web, check this box.

Finalize the Bitlink8

ADD THE URI

A mobile deep link URI tells the device which page to open within the app.

Samantha Yeh

[email protected] is this correct? the URI in this example is event/301259074....yadda yadda. We should keep all designs referencing the same examples

Test It Out!9

Join us for a night of sunset cocktails and (free) live jazz: bit.ly/JazzEvent

NYC Invites @nycinvites 9/8/15

Measuring the AnalyticsMETRICS

There are two separate graphs to track your deep link analytics in Bitly: the first is around the operating system and the second is if you are promoting installs through the interstitial.

● Opens - the times the app has been opened

● Store Visits - the number of clicks the download app button

● Mobile Web - the number of clicks to the mobile web link on the interstitial

● CTR - sum of all interstitial actions/number of times the interstitial was viewed

10

Programmatic Deep Link Creation via API

BITLY API

Want to enable deep linking functionality for all of your links? You can use the Bitly API to create programmatic deep links.

To learn more, visit bitly.is/DevResources

11

QA Testing

Send an email with your Bitlink

Click the link on your computer & phone

Click the link across apps & on your desktop to make sure it goes to the right page

Post the link across social networks

Test the interstitial ad with a phone that doesn’t have the app installed

What’s Next?Once you’ve created a deep link, it’s time to start building marketing campaigns for your app.

With deep links, you can customize the user experience

to drive installs and app re-

engagement.

THANK YOU

WANT TO LEARN MORE?

bitly.com

Want to learn more about deep linking implementation?Sign up to learn more at bitly.is/DeepLinkSS or email your customer success manager.