eBook: Turn Any App into a Wallet

Turn Any AppINto a wallet

2Turn any app into a wallet

Apps: the best brand connection companies ever had with their customers

Most companies understand today that having a branded mobile app in a consumer’s smart phone is the closest connection they will ever have with their customers. With the increased time spent on mobile devices, companies who have a mobile app on a consumer’s phone are given a spotlight and opportunity to connect like never before.


Apps are the New ATM, Merchant Catalog

More and more, banks and merchants look to their mobile apps as the preferred low cost, high touch channel of interaction with customers.

They are constantly adding functionality, such as remote check deposit and online orders, making these apps even more convenient for users.


But apps face major challenges

With 102 billion app downloads last year and hundreds of millions of apps available for users1, there is no secret that competition is fierce in the world of apps. On average a whopping 80% of mobile apps are downloaded, used only once andeventually deleted. This phenomenon is true for most apps, free and paid, in various degrees. Even well financed apps from banks and retailers face the prospect of many downloadsbut poor usage.

Of apps areused only once and

then deleted2

1 http://www.gartner.com/newsroom/id/25923152 http://www.digitaltrends.com/mobile/16-percent-of-mobile-userstry-out-a-buggy- app-more-than-twice/

80%


How to protect your app from becoming obsolete?

The question facing banks and merchants today is how to keep their apps relevant, adding the functionality consumers want and keep them engaged.

Of apps areused onlyonce and

then deleted


Commerce: Payment and Loyalty Are Key

In the world of mobile apps, functionality is essential to make an app an indispensable part of a consumer’s life. Different app categories focus on different functionality to make them a repeat use tool for consumers. But if you are involved in commerce, such as banks or merchants, payment and loyalty are the key functionalities.


Turn your app into a wallet

Banks, merchants and other players involved in commerce have a lot to gain by turning their apps into powerful repeat use mobile wallets for transactions in the physical world. By turning their app into a wallet a bank or merchant can control all aspects of consumer experience, end-to-end. Communication with consumer can start at home, before they even leave for the store.

Bank Mobile

AccessMerchant


Wallet apps can deliver an excellent shopping experience to consumers that streamlines the checkout of consumers at stores. They can enable check-in functionality via BLE, deliver personalized offers to consumers inside the stores and allow consumers to make “one tap” mobile payments sending payment, coupons and loyalty information to the merchant POS system in a single tap of a phone.

Mobile wallets provide killer user experience


Add Loyalty, Coupons, Promotions

The apps can also provide convenience and savings to hook consumers into the app. Consumers no longer have to clip coupons, carry loyalty cards or bring catalogs to store. Everything can be in the app and synchronized with the wallet for easy redemption at the point of sale.

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Android Ecosystem is Ready with HCE & NFC Support!

HCE Support Expected in 85% of Smart Phones

Host Card Emulation (HCE) technology, introduced into the KitKat version of Android allows banks and merchants to control their mobile payment experience through their own apps without 3rd party permission.

11.7%iOS

2.5%Microsoft

0.5%Blackberry

84.7%Android

Smart phone shipments per OS platform Q2 2014 - Source: IDC

320 Millionphones will be shipped with NFC

technology in 2014 – the great majority Android OS


How does it work – the Issuer experience

1. Issue digital cards to SE or from Cloud

2. Use APIs and turnbanking app into wallet

3. Distribute cards to trusted apps

Your card everywhere Control branding and customer experience

Increase wallet shareand card usage

Banking App

APIs

RetailerApp

MNOApp

Access ControlApp

Credit Debit Prepaid

APIs


Increase customer loyalty and engagement

Retailer App

Coupon Loyalty Gift

APIs

How does it work – the Merchant experience

1. Enable mobile appfor payments

2. Control the shoppingexperience

3. Add value-addedservices

Turn app into mobile wallet Control branding and customer experience

Retailer App

APIs


What’s different about the Sequent approach

Sequent thought about your customer user experience first and went back to the technology to build a solution that makes payments simple for users and developers.


How Sequent Makes Mobile Payments Simple for Developers and End-Users

One-tap mobile payments

APIs for appdevelopers

Technology Abstraction

Enable app to transmit payment, loyalty and coupon data in a single tap to merchant POS via NFC.

Simple APIs add the power of commerce in the physical world to your existing app.

Cloud-based HCE, SE, NFC, barcode & QR code. Technology should set you free, not limit your options.

HCE


Sequent: One Tap Mobile Payments

Mobile payments is not about “payments” per se. Payments work perfectly well with any plastic card today. The major pain-point in commerce at brick and mortar merchants is the integration and management of paper-based loyalty, offers, coupons. Sequent patented “one-tap” mobile payments streamlines the checkout by transmitting multiple cards — such as payment, loyalty, coupons, and offers — at the same time to a merchant’s point of sale (POS) system.

http://www.sequent.com/one-tap-mobile-payments-patenting-simplicity/

http://www.sequent.com/one-tap-mobile-payments-patenting-simplicity/


Sequent: APIs for App Developers

Sequent’s patented app-enablement “Open Wallet Platform” provides APIs so developers can add payment functionality to existing mobile apps. Our app enablement APIs effectively turn apps into wallets and allow consumers to make payments at physical merchants using NFC, barcode and other technologies. Banks and merchants can focus on the consumer experience through their apps and leave the complexities of technology, payment and security to Sequent. These key mobile payments features are available today on any mobile app that uses Sequent’s platform and APIs in the Android and Blackberry platforms.

AnyCard

Any Device

AnyTechnology

AnyStorage

HCE

http://www.sequent.com/open-mobile-wallet/

http://www.sequent.com/open-mobile-wallet/


Sequent: Complexity Abstraction

Sequent works hard to abstract the technology, payments and security complexities from our bank and merchant customers and make mobile payments simple for them. Developers should not have to learn how to deal with Javacard security or learn obscure terms like “APDU commands”. Our Digital Issuance systems provision cards to both Secure Elements and cloud-based Host Card Emulation (HCE) systems. Our wallet platform allows transactions via NFC, barcode and other technologies at the merchant POS. Bottom line is that technology should not hinder but enable innovation. The greatest possibility for innovation comes from being agnostic and leveraging all the latest technology to your advantage while providing awesome user experience.

http://www.sequent.com/digital-issuance-hce-mobile-payment/


Sequent: Ironclad Security

Good security is hard. It takes time and resources away from designing and deploying the next BIG thing. But the consequences of not doing security right are massive. Sequent is a recognized leader in mobile payments security. Our products have bank-level security, providing customers with peace of mind so that they can focus on innovation and user experience. Sequent production systems are PCI DSS and EMV compliant. Sequent is also one of just a handful of companies globally to have achieved over the air personalization approval from Visa.

http://www.sequent.com/visa_approval/

http://www.sequent.com/visa_approval/


Sequent is the world’s leading provider of Digital Issuance and Open Wallet Platform-as-a-service that delivers secure mobile payments and value-added services to banks, mobile operators, merchants, and access control providers.


Why Sequent?

Innovator par excellenceProduct vision with multiple patents and the biggest concentration of experts in the industry

Ironclad securityPCI DSS, EMV compliant, an approved OTA perso bureau by Visa

Standards ComplianceAligned with card scheme specification for cloud issuance and EMVCo specification for tokenization

Global presence and endorsementsMarquee customers in 4 continents

http://www.sequent.com


www.sequent.com • [email protected] • +1 650-419-2713

©2014 Sequent Software Inc, All rights reserved.




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