How to Engage Mobile Users

2

OPTIMIZE YOUR WEBSITE• Websites should target mobile users

– Users spend more time online on a mobile device than desktop

• Sites should be accessible – Easy to navigate

• Make transition seamless from desktop to mobile

3

USE MOBILE SEARCH RESULTS• Tailor mobile search results

– Ensure that your company appears in organic search results

• Provide relevant information to mobile users– Search should coincide with where and

when users access the site

4

MAKE APPS COMPELLING• Apps should be relevant

– Ensure that apps receive timely updates

• Consider user feedback– Provide a fresh take on the app

• Apps should retain an audience– Graphics should keep audience engaged

and entertained

5

INCREASE INCENTIVES• Integrate SMS Marketing

– Use SMS to provide consumers with quick information and offers

– Promote other mobile tools

• Offer games and interactive opportunities– Shows brand personality

• Reward users – Provides incentive to use apps, products or

service

6

GEOTARGET CONSUMERS• Use consumers’ locations to target

interests– Make content relevant

• Provide consumers with push notifications– Make it valuable– Should be time or location sensitive

7

UTILIZE RESPONSIVE DESIGN• Content should appear uniform across

desktop and mobile devices– Message should be clear and concise– Seamless transition across devices

• Content should load quickly– Retains interest among users