Earn Back Mobile Web

MONETIZEsmart spaces

Contents

Team

Opportunity

Solution overview

Vision & Plans ahead

Founding Team Gil Toledo

Product

Experience in leading tech and

internet companies, development

and professional services, along

with product design projects.

Tal Gurevich

Business

Entrepreneurial and business side

experience in internet &

monetization, traffic acquisition and

sales from the leading internet

companies in Israel.

Alon Kaduri

Technology

Development experience in web,

client and server side applications,

with a background in internet SaaS

platforms from major companies in

the field.

Mobile WebOpportunity

Mobile is a BIG opportunity

which is currently running

a “desktop ads paradigm”

Mobile Search Opportunity

Search on mobile will overtake desktop by 2015

Mobile display is limited

Mobile website owners see little value from

their mobile traffic and are limited to

standard ad units.

Mobile display is aggressive

For mobile ads to be effective they need to be BIG or AGGRESSIVE, or hey… why not both.

Solve something meaningful

Create a solution to monetize mobile, which is not display banners, but converts well, while being non-intrusive, and provides competitive revenue, with existing mobile demand inventory.

Re-monetize mobile web.

No displayNon intrusive

High converting

What?

Our code detects screen

gestures and uses it to our

advantage.

Why?

Because gestures on mobile

provoke the browser to react

and reshape.

This presents opportunities to

monetize in a very high

converting, and highly creative

way.

Here’s an example of how browsers reshape with a

gesture when a user scrolls.

One code to capture native gestures and

monetize natural mobile behavior

Several of our development products

Errnio Search

Scroll events

Errnio select

Tap events

Errnio slide

Slide events

One platform to convert existing mobile demand into relevant contextual inventory

Existing UI serving the offers in the

right format by product

Relevant database to serve offers by context

existing revenue partner

platforms

Building a platform to

serve the right offer, in

the right UI, at the

relevant context.

The way to do this is to

call on the right ad from a

variety of sources,

according to user input,

and serve the result in the

right UI while letting them

bid.

Solving mobile monetization

Technology

Mission:

1. Convert by interacting

with the user’s

environment.

2. Make the existing DSP

inventory fit the event.

Performance

Target

Our solution aims to be the

most effective search and

content monetization product

for mobile web.

High CTR

Effective eCPM