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Essential tips for programmatic advertising on mobile

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Page 1: Essential tips for programmatic advertising on mobile

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Growth Led by Social + Mobile + Video + Ad Exchanges

* Source: SMI

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3 * Source: Path to Purchase, conducted by Nielsen, June 2014

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4 * Source: eMarketer 2014

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5 * Source: eMarketer 2014

(X2)

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6 * Source: eMarketer Q1 Ad Forecast March 2015

2015 2019 2015 2019

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12* Source: eMarketer, Oovala Global Video Index Q3’14

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15 * Source: Business Insider

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Centro local activation campaigns are data-driven, scalable digital solutions that provide advertisers

robust performance at the local level

Time of Day

Weather

Location

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20 * RBC Capital Markets and Advertising Age, March 2015

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Spell out location

targeting needs by

blocking locations

from being targeted.

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Build Richer experiences

Leverage location

Connect with creative

Measure engagement

and in-store foot traffic

Build deep, direct

relationships with mobile

consumers

Take control through

programmatic DSPs

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