Presentation given 9/17/14 at the Faith Filled Tech Conference, Minneapolis, MN, presented by Thrivent Financial. Examines the history of information consumption and the best practices for church and faith-based organization mobile apps. Highlights include how church apps can increase church giving and engage parishioners.
13. How are we getting online?
http://www.covario.com/2013/01/annotations-and-user-agent-detection-for-mobile/
14. Smartphones are everywhere US Smartphone vs Tablet
Penetration, 2011-2014* % of total mobile phone users 49% 58% 74%
80% 20% 33% 52% 64% 2011 2012 2013 2014* Smartphone Tablet
experian.com/blogs/marketing-forward/2013/10/22/engage-on-the-go-shoppers-this-holiday-season/
15. Courting Mobile Users Nearly 50% of consumers wont return
to a website if it doesnt load properly on mobile devices 67% are
more likely to purchase if site is mobile friendly 57% wont wait
more than 3 seconds for a page to load
http://www.textmarketer.co.uk/blog/2013/10/mobile-marketing-infographics/why-your-business-is-in-danger/
16. Why Mobile Apps? 82% of mobile time is spent in apps
http://services.google.com/fh/files/misc/omp-2013-us-en.pdf
17. The Electronic Bible Established 1999 Unique Page Views
10.2M Established 2008 Unique Downloads 153M
https://siteanalytics.compete.com/ebible.com
https://www.youversion.com/
18. Reasons Users Might Avoid Mobile Apps 40% 40% 25% 21% 11%
Screen size is too small Can't trust credit card security on device
Hard to type It takes too long to open the web site Mobile web
access gets interrupted
http://services.google.com/fh/files/misc/omp-2013-us-en.pdf
19. Problem: Screen Size Too Small
20. Maximize Your Real Estate
21. Problem: Cant Trust Credit Card Security
22. Partner with Trusted Experts
23. Problem: Hard to Type
24. Find It for Them
25. Single Sign-On
26. Let Them See Value First
27. Problem: Takes Too Long to Open the Site
28. Avoid Sending Users to a Web Page
29. Problem: Mobile Web Access Gets Interrupted
30. 10 Seconds or Less
31. Be Specific
32. Your Own App: Think Youre Ready? Development &
Maintenance Costs
38. References Apple, Inc. iPhone 5S [Photograph], September
15, 2014 from:
http://www.rossmanngroup.com/shop/iphone-5s-repair/iphone-5s-screen-repair/
Applebees. Appetizer Sampler [Photograph], September 15, 2014 from:
http://www.applebees.com/menu/appetizers/appetizers/appetizer-sampler
Charity Navigator (2014). Giving Statistics. September 16, 2014
from:
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=4#.VBiVm6wtDIU
ChurchLawandTax.com. How Churches Spend Their Money [Graph],
September 16, 2014 from:
http://www.churchlawandtax.com/blog/2014/august/how-churches-spend-their-money.html
Compete. Data overview for ebible.com [Graph], September 19, 2014
from: https://siteanalytics.compete.com/ebible.com Covario (January
8, 2013). Annotations and User-Agent Detection for Mobile,
September 15, 2014 from:
http://www.covario.com/2013/01/annotations-and-user-agent-detection-for-mobile/
Experian (October 22, 2013). Engage on-the-go shoppers this holiday
season, September 15, 2014 from:
http://www.experian.com/blogs/marketing-forward/2013/10/22/
engage-on-the-go-shoppers-this-holiday-season/
39. References Federal Reserve Bank (December 19, 2013). The
2013 Federal Reserve Payments Study [Graph], September 15, 2014
from: http://www.frbservices.org/files/
communications/pdf/research/2013_payments_study_summary.pdf Google
(May 2013). Our Mobile Planet: United States of America -
Understanding the Mobile Consumer [Presentation], September 15,
2014 from:
http://services.google.com/fh/files/misc/omp-2013-us-en.pdf Text
Marketer (July 27, 2010). 99% of Mobile Apps Only Get Used Once.
September 15, 2014 from:
http://www.textmarketer.co.uk/blog/2010/07/bulk-sms/
99-of-mobile-apps-only-get-used-once/ Text Marketer (October 18,
2013). Why Your Business Is in Danger. September 15, 2014 from:
http://www.textmarketer.co.uk/blog/2013/10/mobile-marketing-infographics/
why-your-business-is-in-danger/ YouVersion. Installs on smartphones
and tablets, September 16, 2014 from:
https://www.youversion.com/
![REFERENCES: GENESIS 1:1–2:3; PATRIARCHS AND PROPHETS, …€¦ · the air with flying birds of all colors. [Flap arms as if flying.] He gave the birds pretty voices to sing happy](https://img.pdfslide.net/doc/110x75/5ecf2ab83e7fcf53d12c599a/references-genesis-11a23-patriarchs-and-prophets-the-air-with-flying-birds.jpg)
