How Mobile Advertising Emerges As Win -Win Situation In India?

Criticized Few

Years Back For

Having Internet

Penetration India

Was Lowest In

The World.

India Is Today Ready With Fresh Interesting Statistics, All Thanks To The Rapid Increase In

Mobile And Wireless Internet Connectivity.

Contents

1. Key Trends That Make Mobile Marketing

In India

2. Popularity Of Smartphones

3. Must Have Mobile Device Management

Features

4. Manifold Increase In Mobile Subscription

5. Better Spends On Mobile Advertising

6. How To Increase The Value Of Your MDM

7. Better Mobile Marketing Strategies

Source : http://www.intelligentia.co.in/mobile-advertising-emerges-win-win-situation-india/

Key Trends That Make Mobile Marketing In India

Popularity Of Smartphones

Manifold Increase In Mobile Subscription

Better Spends On Mobile Advertising Better Mobile

Marketing Strategies

Popularity Of Smartphones

India Has Over 800 Million Mobile

Connections And 603 Million Active

Mobile Connections.Out Of 603 Million Mobile Phones, 73

Million Are Smartphones

Source: http://bestengagingcommunities.com/2014/02/04/the-smartphone-boom-in-india-2014/

Indian Users spend 3 hours 18 minutes on average everyday with their Smartphones

Mobile advertising in the country was

restricted because of the availability of

only high-end smart phones. However,

this is not the case any more as many

low-end android and ios powered smart phones are making the rounds in the Indian markets.

The Top Mobile

Handset

Manufacturers

Are Now

Targeting The

Markets Of

Masses And Not

Just Classes In

The Country.

Must Have Mobile Device Management Features

Application Blacklisting and Whitelisting

Platform Familiarity

Choose Expertise Over

Cost

Remote Configuratio

n

SecurityChoose the

products wisely

Be BYOD ready

Source : Learn more : http://www.intelligentia.co.in/mobile-device-management-features/

Manifold Increase in Mobile Subscription

In 2009, there were 525 million indian mobile subscribers the number will increase to 853 million in 2014 ends.

The number of mobile internet subscribers will increase from 87 million in 2012 to more than 165 million in 2014.

The Boost In Smart Phone Usage And The Spike In Mobile Internet Users In India, Contributes Increased Popularity

Of Mobile Advertising.

Better Spends on Mobile Advertising

The Figure Rose To $49.9 Million

In 2013.

The Companies Spent Only $4.7 Million In 2011.

A Increase Of 43% Is Expected By The End Of

2014.

The Total Mobile Advertising Volume In India Has Been Recorded To Increase By The Unbelievable 260% Since

July, 2013.

How To Increase The Value Of Your MDM

Source: Learn more http://www.intelligentia.co.in/what-is-the-importance-of-mobile-data-management/

Skilled Existence

Carve Out A Niche

Carve Out A Niche

Diversify

Have A Good Roadmap

User Experience And Customizability

Present day MDM solutions offer both software as a service (saas)

and on-premises models, so we would be looking at the measures

to set up and offer your service to customers form these

perspectives, rather than traditional MDM.

Better Mobile Marketing Strategies

1. Portable devices like tablets and wearable devices like smart watches are being targeted. The idea is to explore the cross device world in which the consumers constantly switch from one device to another.

2. Media rich content is being used over the conventional SMS and IVR based marketing on mobiles. Content, video streaming, games and music are all being involved in creating an outstanding world of advertisements.

3. Mobile development companies are taking no rest in coming up with unlimited varieties of mobile applications. Mobile marketing applications are definitely ruling the mobile users in India.

Source : http://www.intelligentia.co.in/mobile-advertising-emerges-win-win-situation-india/

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