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We are pleased to introduce the largest platforms in China and BestPay with JJ International Company Co. Ltd.
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7F, DMCC B/D, 48-6 Sangamsan-ro, Mapo-gu , Seoul KoreaT. +82-2-6959-0266, F.+82-2-6959-0268
www.jjinternational.co.kr
2014 © All right reserved. JJ International Company Co., Ltd.
Contents
- About JJ International Company
- Introducing Platforms
- Game Marketing Activities
- Introducing BestPay
- Marketing Proposal
2014 © All right reserved. JJ International Company Co., Ltd.
2014 (c) All right reserved. JJ International Company Co., Ltd.
About JJ International Company Co., Ltd.
1. Mobile Game Development
-2012.11
CHINA TELECOM, EFIDA, CPCC (Copyright
Protection Center of China) signed a contract to
supply mobile games of Korea.
-2013.08.01
Launched COFFEE SHOT in CHINA TELECOM.
- 2013.08.31
COFFEE SHOT game reached over 2 million
downloads
- 2013.09
Launched COFFEE SHOT in CHINA MOBILE
2014 © All right reserved. JJ International Company Co., Ltd.
Launched coffee shot in China Telecom and reached 2million of download in one month
About JJ International Company Co., Ltd.* Localization
2014 © All right reserved. JJ International Company Co., Ltd.
About JJ International Company Co., Ltd.
2. Mobile Game Publishing
- Domestic mobile game development
companies and overseas developers have signed the copyright contracts.
- The Chinese Android Platforms
services to CHINA TELECOM, CHINA MOBILE,CHINA UNICOM, TENCENT,
360, Baidu, etc.
- Development game collaborating company list : Cyber Front, EA
Introducing Game
- Other games will ensure continued copyright.
2014 © All right reserved. JJ International Company Co., Ltd.
About JJ International Company Co., Ltd.
3. GMCC Mobile Contents Test Center
(Global Mobile Contents Test Center)
- Contracted with Korea Government for supporting and testing mobile games to
publish exclusively in the world’s largest mobile carriers (platforms) in China : China
Telecom, China Mobile, and China Unicom
Support
Test &Education
JJ Int. ‘s Local Partner in China
2014 © All right reserved. JJ International Company Co., Ltd.
2014 (c) All right reserved. JJ International Company Co., Ltd.
Introducing Platforms
1. China Mobile Game Market Trends
In 2013, 246.9% of the mobile game
market increased, and 13.5 % of the
game market was shared.
2. Mobile Carriers Status
(Subscribers Status)
2008 2009 2010 2011 2012 2013
Net Income (¥100 Million) Increasing Rate
Carriers
3G
China Mobile China Unicom China Telecom
Unit : 100 Million
April, 2014 Accumulated Total
¥2.73 Billion
50.6% ↑
¥1.23 Billion
52.3% ↑
Revenue
2014 © All right reserved. JJ International Company Co., Ltd.
Mobile Carrier Platforms in China
1) China Mobile
- APP : HEYOUXI
- HEYOUXI brand was launched in December, 2013
- Approximately 5,000 mobile games
- APP : MM STORE
- MM STORE was launched in August, 2009
- Approximately 11,000 mobile games
2) China Telecom
- APP : AIYOUXI
- AIYOUXI was launched in August, 2010
- Approximately 4,000 mobile games
- APP : 189 STORE
- MM STORE was launched in March, 2010
- Approximately 25,000 mobile games
China Mobile game base
China Mobile MM Store
China Telecom game base
China Telecom 189 Store
2014 © All right reserved. JJ International Company Co., Ltd.
Mobile Carrier Platforms in China
3) China Unicom
- APP : WO STORE
- WO STORE was launched in November, 2010
- Approximately 2,000 mobile games
- APP : WO GAME
- WO GAME was launched in May, 2013
- Mobile games : No data
E
2014 © All right reserved. JJ International Company Co., Ltd.
Enjoy TV games with the game pad
Enjoy Mobile games with the game pad
Interworking of Mobile and TV
-Double Screen interactive-current market share is 85% in China-Its own proprietary technology, the Bluetooth patent . You can play the games in Unicom broadband Center with the Bluetooth operated game pad in any Android devices. The vividness and immersion of games are improved.
Mobile Carrier Platforms in China
2014 (c) All right reserved. JJ International Company Co., Ltd.
4) Other Platforms
1. AIDONGMAN
- One of the 8 China Telecom
platforms
- Animations
2. BestPay
- Pre-loaded APP in China Telecom
mobiles
- Bill pay, transportation pay, cell
phone pay, on/off line shopping or
restaurant pay, and in-game
money, donation, lotto tickets, etc.
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing ActivitiesReached 2 million downloads in one month
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing Activities
The number of downloads is 4th ranked, which is followed by Angry Birds
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing Activities
7th rank of downloads until November 25th of 2013
2014 © All right reserved. JJ International Company Co., Ltd.
Download
JJ International Co. Marketing Activities
Keep the top place on the relevant game category after release
Keep the top place on the relevant game category after release
Promote games through the new game category
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing Activities
Two games were contracted with JJ International Company through the EA invitation program.
They have been working very well in Chinese Market.
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing ActivitiesCoffee Shot Game in China Mobile
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing Activities
Regardless of choosing options either “random” or “recent”, the result only comes out as “best”.
Random
Recent
The recommended games are compared with other worldwide games on play.cn
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing ActivitiesPromote Games through a Banner AD on play.cn (China Telecom)
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing ActivitiesPromote Games on the Top of New Game Category
Recent
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing ActivitiesPromote Games on the Top of Sports Game Category
JJ International launched Pro Tennis 2013 on Aidonman by China Telecom.Pro Tennis 2013 has reached over 500,000 downloads within the first month after launching.
* Not all games are being served through Aidongman. The games are reviewed and selected by game testers in Aidongman.
2014 © All right reserved. JJ International Company Co., Ltd.
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Continue promoting our games through the featured category. It is one of the best promotional methods for the game by utilizing the category in which it is located.
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Promote our games on featured Game Category
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Proceed with the 3 big promotional events for our games on T-store of SK Telecom.
1. Launching Event (People who download the game)
2. Console game machine for gift ( user who purchase the item in the game)
3. MLB Watch for gift (User who open the “HALL OF FAME” in the game.
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
The game is located on the main page of categories which are a very effective marketing strategy. I’Gladiator has been on the main page of the paid category. Also, Download is 4th ranked
I’Gladiator Game in T-store of SK Telecom
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Mole game in T-store of SK Telecom
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
The Promotional event for Mole game on “Seoul Character& Licensing Fair 2014.”
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Blaz blue battle puzzle game in Google Play (World-wide Google Play Store Featuring)
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Blaz blue battle puzzle game in T-store of SK Telecom
It is located on the top of featured category
JJ International Co. Marketing Activities
2014 (c) All right reserved. JJ International Company Co., Ltd.
Traffic Ville 3D game in T-store of SK Telecom
Traffic Ville 3D is located on the top of new release game category. Also it is located on the main page of paid category.
2014 (c) All right reserved. JJ International Company Co., Ltd.
Introducing BestPay
* What is BestPay?
- Subsidiary company of China Telecom
- Focused business of China Telecom
- M-commerce payment application : Pre-loaded
- Pre-loaded on 180 million of the China Telecom’s smart phone users
- 800 million USD of monthly gross revenue
- 50 million of active subscribers
- BestPay competed other payment systems in 2013, with 30 million monthly users and 53.10 MoMincreasing rate
2014 © All right reserved. JJ International Company Co., Ltd.
BestPayServices
1. Payment Method- Public Utility Bills
(Water, Electricity, and Heating, etc.)
- Transportation (Train and Bus)
- Cellphone Payment
- Online shopping, retails, restaurants, and other payments
- In-Game money, donation, and Lotto purchase payment
2. Web (Online payments)
PC
2014 © All right reserved. JJ International Company Co., Ltd.
BestPayServices
3. Applications
Click!
Download!
,and
Install!
(APK file)
App in-app
• Each category enables the users to download & install the sub-application(APK file) by clicking it
• Each category has its own subscribers separately
Server
• For Payment - BestPay
• For Game Category Operation – JJ local
Partner
2014 © All right reserved. JJ International Company Co., Ltd.
2014 © All right reserved. JJ International Company Co., Ltd.
Commercials – BestPayCategorization of Game including the games JJ International published on BestPayapplication.
App in-app
Game Category
2014 © All right reserved. JJ International Company Co., Ltd.
Marketing & Promotion – BestPayCategorization of Game including the games that JJ International published on BestPay application.
2014 © All right reserved. JJ International Company Co., Ltd.
ExclusiveCategory for
2 monthsIn-App Banner
BestPay Website Banner
Marketing & Promotion – Mobiles
Push Notification
Subscribers of the Game category
2014 © All right reserved. JJ International Company Co., Ltd.
With push notifications, users can easily play the games in the category.
Marketing & Promotion –China Telecom
With push notification and promotion in messengers, users can easily play the games in the category.
Marketing collaboration with Tencent (QQ)
Marketing collaboration with China Telecom
QQ (Messenger) – 170 Millions of Users
Weixin (We Chat) – 600 Millions of Users
BUY ONE1 Hour of No
Charge Call
Coupon
or
Get Free
Tencent
Voucher
Code
2014 © All right reserved. JJ International Company Co., Ltd.
Marketing & Promotion –Off Lines
The published games’ images are promoted and exposed to the casual customers for getting familiar with them easily
Offline - Voucher Card for game title purchasing
Offline - Trailer
Display on the offline store of China Telecom
Designed with JJ International publishing Game image
Play JJ International publishing game’s Trailer on BestPay kiosk
2014 © All right reserved. JJ International Company Co., Ltd.
Marketing & Promotion –Various Channels
Using various channels, such as social media, press, and web support, the published games are promoted and exposed to casual customers in China
Joint Press Release
Social Media (Yisin – 40 Mn)
Web Support across BestPay &CT channels
2014 © All right reserved. JJ International Company Co., Ltd.
BestPay game website
2014 (c) All right reserved. JJ International Company Co., Ltd.
Open the BestPay games site as a Beta version
We operate exclusively for providing games in the BestPay game category. It is under testing the platform and it will be provided the service in the end of August, 2014.
Website is www.BestPaygame.com
2014 © All right reserved. JJ International Company Co., Ltd.