Killing as Usual - Wooga's Hit Filter

REPEATEDLYCREATINGHITGAMES

Sebastian Kriese Corporate Development

1,000+ new mobile games

per week

0

0.5

1

1.5

2

mill

ions

($) /

day

Top 50 games capture

majority of the

1 50 75 100 125 150 200 Rank

per day

HIT-DRIVEN

Game Design at Wooga

» THE BEST WAY TO HAVE A GOOD IDEA IS

TO HAVE A LOT OF IDEAS «

- some nobel prize winner

CREATING A FUNNEL FOR IDEAS

» Hit Filter « only work on potential hits

Prototypes

Production Soft launch

Launch

40

10 7

3

2 Hits

POWER TO THE

PRODUCT LEAD

+

Handheld and flying dinosaurs

Prototypes 40

INTUITION AND EXPERTS

Handheld and flying dinosaurs

FAKE DOORS

THE BEST GAME EVER! Playing this game for a few minutes will make your life complete. FREE!




THEME TEST

+20%

Click-through rate

Prototypes

Production

40

10

POLISHING

Prototypes

Production

40

10

USER TESTS

Prototypes

Production

40

10

INTERNAL TESTS

Prototypes

Production

40

10

PACKAGING

ICON TESTING

+10%

Click-through rate

WINNER:

+

Prototypes

Production Soft launch

40

10 7

7 6 9

8

5

4 3 2

GET NUMBERS

AS EARLY AS POSSIBILE

Soft launch

1-Day 3-Days 7-Days

MEASURING RETENTION

LET IDEAS

IN

GAME REST PEACE

SIX MONTHS

Question yourself repeatedly.

Stop projects early.

Power to the product lead.

Number of projects stopped

2009 - 2012

3

2013 - 2014

15+

Repeatedly creating hits.

Sebastian Kriese [email protected]

Mobile

Killing as Usual - Wooga's Hit Filter