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"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems. As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives. Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision. In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps: - Mobile-first strategy: do or die - Millennials: the instant gratification generation - The Perfect BFF - The 6 strands of mobile DNA - The black hole of mobile nirvana - What’s app… Mobile middleware is the key to enabling a trusted and contextual user experience. Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/
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How to leverage advances in mobility for enterprise transformation
Paul Tocatlian, Chief TechnologistVladimir Milutin, Director of Strategy & Innovation
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Since 200052% of the companies
in the Fortune 500are gone
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The train has left the station
• More people have access to cell phones than toilets• 1.5 billion people worldwide use mobile apps• 56% of U.S. adults are now smartphone owners• 55% time spent with online retailers is on mobile devices• 75% of U.S. workforce is mobile
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ACCENTURE CIO MOBILITY SURVEY
“73 percent of the 400 global IT executives surveyed said that
MOBILITY will impact their business as much as or more than the WEB did.”
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Safeguard consumer trust, or…
• 55% would change banks• 46% would switch insurance companies• 42% would go to a different pharmacy• 40% would get a new doctor• 39% would get a new lawyer• 35% would not return to their hospital
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Millennials: the instant gratification generation
• Millennials account for 36% of the U.S. workforce• 69% think office attendance unnecessary on regular basis• 41% have made a purchase using their smartphone• 77% participate in loyalty reward programs• They elected our president
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The perfect BFF
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Not an easy journey
RICHINTERACTIVEwebapplications
TRUSTED CONTEXTUAL
mobileapps
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Building mobile apps today
EnterpriseApplications
Data Stores
3rd Party Services
Cross-Platform
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Building mobile apps today
Orchestration &standardization
do not come automaticallyCross-Platform
EnterpriseApplications
Data Stores
3rd Party Services
Connected does not mean
trustedand contextual
Apps donot work well offline
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How do wemakenext generationmobile appsmore engaging and transactional?
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ScalableTransactional
Backend
MobileSDK
Mobile Apps
EnterpriseApplications
Data Stores
3rd Party Services
Native APIs
Orchestrated Standardized
Interactions
TrustedContextualExperience
The answer lies somewhere in the middle
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mobilizing the enterprise requires a mobile-first technical
foundation
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The 6 strands of mobile DNAMulti-Platforms
User Activities
Device Sensors
Networks
Location
3rd Party Services
EnterpriseApplications
Data Stores
MyMobile
App
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#1 Contextual Awareness
• Contextual information augments the utility of mobile apps– Spatial Location
– Time and Date
– Network Type
– Device Sensors
– Personal Activity
– Connection Graph
• Constraints can be used to contextualize in-app functionality– Contextual Information
– User Preferences
• Constraints can be enforced through system policies
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#2 Offline Operations
• Seamless transition between connected and disconnected modes
• Asynchronous communications between apps and backend
• Reliable store-and-forward message delivery
• Mobile caching reduces OTA traffic and provides offline data access
• Synchronization of mobile and backend data stores
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#3 Actionable Notifications
• When OOTB push notification isn’t enough:– Custom payloads– Secure data exchange– Automatic retries– Delivery confirmation
• Initiate and take action on the device• Payload targeted to user or in-app use• Abstract service beyond APNS & GCM
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#4 Secure APIs
• Multi-factor user authentication• Single sign-on• Authorize access to 3rd party apps• Control access to service endpoints• Secure in-transit data• Protect data at rest• Build on an extensible security framework
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#5 Activity Insights
• Permission-based:– Capture mobile activity when API is invoked
– Tag activity with geo-location information
– Store mobile activity metrics on backend
• Extend existing big data initiative
• Architecture for real-time analytics
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#6 App Lifecycle
• For Consumer Apps– App distribution
– Performance management
– Remote diagnostics
– Crash log
• For Enterprise Apps– BYOD/CYOD
– User and app management
– Corporate data loss prevention
– Employee personal data privacy
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DEVELOPER EXPERIENCE
Start from anywhere
Developer collaboration
BYO IDE
Mobile services framework
DevOps in-a-box
The first black hole of mobile nirvana
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The second black hole of mobile nirvana
Mobile Apps
Database
Enterprise AppsAPIs
HTTP/
HTTPS
Persistence
User Authentication
Fir
ewa
ll
DirectoryServices
3rd Party Cloud Apps
Load Balancer MOBILE
BACKEND
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What’s app…
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Leveraging advances in enterprise mobility
• The enterprise mobility race is on…• The impact of mobile will be greater than the Web• Mobile user experience: streamlined, trusted, contextual• Seek an enterprise-grade mobile-first technical foundation• Developer experience: “It’s not your father’s Oldsmobile”• Deploy anywhere “system of engagement”
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M o b i l i z e Yo u r E n t e r p r i s e .
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PAUL TOCATLIANChief [email protected]
VLADIMIR MILUTINDirector of Strategy & [email protected]
www.magnet.com