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Looking At Data : An Overview Of The Mobile Game Market In China And Vietnam
Catalogue
Summary of the overall market environment01
The market development path and contrast of China and Vietnam
02
A brief introduction of DataEye product system03
With the economic development, the Internet and mobile applications have greatly changed the world
North America7%
Asia58%
Europe11%
Others25%
World Population
North America
Asia
Europe
Others
33%
3%1%30%
6%2%
2%
22%
Distribution of Asian population
China
Japan
South Korea
India
Indonesia
Thailand
Vietnam
Others
60%
40% Feature Phone
Smartphone
the number of mobile phone users % in 2014
10%
23%
28%
10%
21%USA
China
Asia(ex,China)
Europe
Rest fo World
the number of mobile phone users % in 1995
the number of Internet users % in 2014the number of Internet users % in 1995
22%
12%61%
5%
1%
99%
Global mobile games industry growth trend from 2013 to 2018( panel computer and smart phones)
75.52013 2013
$ $75.5+ 8.1%
19.1%+ $102.9 35.4$2017 2017
Global Games Market 2012-2017
Bn Bn Bn Bn
2012 2013 2014 2015 2016 2017
Total Mobile Game Revenues﹠
$83.6Bn
24.5$$
$$
$30
91.5Bn
Bn BnBn
Bn113.344.2
15.9%++ 7.9%
29%
13%
20%
38%
27%
13%
23%
37%
24%
13%
27%
36%
$
$
$
$
$
$
$
$
$
$
$
$
24.5Bn
10.6Bn
17.0Bn
31.5Bn
25.1Bn
12.1Bn
20.6Bn
33.7Bn
26.8Bn
15.1Bn
30.2Bn
41.2Bn
2014 2015 20182014-2018CAGR
CAGR
CAGR
CAGR
CAGR
+2.3%
+
+
+
9.3%
15.4%
6.9%
$14.0Bn
$1.2Bn
$6.9Bn
$34.3Bn
+17.1%
+22.5 %
+1.5 %
+8.2 %
The Global Games Market 2018
Revenues Per Screen Segment Growth Rates 2014-2018﹠ ∣
User number growth trend of global intelligent terminal from 2013 to 2018( panel computer and smart phones )
2013 2014 2015 2016 2017 2018
54.1%
0.911.06
1.201.32
1.43
0.70
29.1% 17.1%13.3% 10% 7.9%
Tablet Users Worldwide, 2013-2018
Tablet users % change
2013 2014 2015 2016 2017 2018
1311.2
1639.0 1914.6
2155.02380.2
2561.8
34.3%
32.4%
38.4%
25.0%
42.9%
16.8%
46.4%
12.6%
49.5%
10.4%
51.7%
7.6%
% change% of mobile phone usersSmartphone users
Smartphone Users and Penetration Worldwide,2013
Distribution of mobile game revenue and number of players of the the world's regiona in 2014
150Mplayers
revenue
$ 5.7Bn North America
South America $ 0.6Bnrevenue
players
160M
players
1.5Bn$ 24.5Bn
revenue
Europe 、 Middle East 、 Africa
Asia-Pacific
players460M
$ 4.6Bn
$ 13.6Bn
players
760M
Major Asian Markets——China, Japan, South Korea
Average Consumption
Average Consumption
Average Consumption
Annual Growth Annual Growth Annual Growth
The southeast Asian market space is huge
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00 83
55
39
19 1911
Nietnam Thailand Indonesia Malaysia Philippines Singapore
Catalogue
Summary of the overall market environment01
The market development path and contrast of China and Vietnam
02
A brief introduction of DataEye product system03
The general situation of the mobile game market in China and Vietnam
China Vietnam
Population :1,360,720,000
Internet Users :630,000,000
Mobile Phone Users :1,286,000,000
Smart Phone Users :519,000,000
Population :92,500,000
Internet Users :36,100,000
Mobile Phone Users :134,000,000
Smart Phone Users :23,000,000
The user and The revenue scale trend of mobile games in Vietnam and China
2008 2009 2010 2011 2012 2013 2014 2015(e)
0
100
200
300
400
500
600
0%
50%
100%
150%
200%
250%
300%
9.821
30.2 51.3 89.1
310.5357.5
510.8
25.0%
115.2%
43.6%
70.2% 73.7%
248.4%
15.1%43.2%
User scale of mobile gamesChina
Ratio and trend in Vietnam mobile game market
2008 2009 2010 2011 2012 2013 2014 2015(e)
0
50
100
150
200
250
300
350
0%
50%
100%
150%
200%
250%
300%
350%
1.56.4
9.117 32.4
112.4
274.9
315.3
25.0%
326.7%
42.0%
86.8% 90.6%
246.9%
144.6%
14.7%
Revenue scale of mobile games Increase rate
Vietnam mobile game users : 8 million
35 million12%
45 million15%$
$
The amount of games in China mobile game market , 2014
16773
Publish situation of mobile games in China and Vietnam
The amount of games in Vietnam mobile game market , 2014
77
00.5
11.5
22.5
33.5
44.5
The indicators of China mobile game market
25.32%
20.03%
16.32%
19.88%
11.32%
7.13%
2014Q1 2015Q1Role Playing Game
Action Strategy Casual Puzzle
Simulation others
47.48%
12.48%
9.80%
18.79%
6.78%4.67%
<10m
in
10-3
0min
30-6
0min
1-2h
ours
2-4h
ours
>4hou
rs
28.30%
1-3次
4-5次27.83%
19.84%
6-10次
11-20次22.32%
24.57%
20次+6.43%
The average of daily game time
Average daily number of playing a game
25.91%
The diversity of mobile games
Fragmentation trend has decreased, the proportion of moderate and severe play-ers has increased
The indicators of China mobile game market
The average of next day retained : ARPU:
IOS : 28.61% Android : 27.92% IOS : 4.61 Android : 5.15
Detailed annotation of mobile game market
The distribution of game types in China mobile game market
The distribution of game types in Vietnam mobile game market
Pay rate of Vietnam mobile game marketPay rate of China mobile game market
40%
60%
premium userfree user
24%
76%
premium userfree user
10%
12%
20%24%
7%
15%
4%casual-5 gamesRPG-10gamesMMORPG-11 games卡牌游戏 -13 gamesSLG-4 gamesARPG-8 games挂机游戏 -2games
Pay Rate Pay Rate
25%
20%
16%
20%
11%
7%
Role Playing GameActionStrategyCasual PuzzleSimulationothers
RPG is
outst
andi
ngOrig
inal game market
Mobile games industry chain analysis of China and Vietnam
The game Engine
Outsourcing Payment providers
Copyright owner
Mobile adver-tising
Game Publishers
Distribution Channels
CP User
Game Operators
Android ios
P E
S T
The PEST analysis of China's mobile game market
The problems existing in mobile games of China
Voice from distributors are
stronger
Businesses in other links was
suppressed
Enhance core strength of
industry has been resisted
Industry chain is not balanced
Successful products are
concentrated
in the beginning of 2013
The same CP try to copy the
success aremore difficult
The success rate of secondaryproduct is low
The spread of industry
speculation
Rapid imitation product quality
is low
Market innovation is blocked
Innovation is blocked byKnockoff products
Some companies malicious
brush list
Objective motivation is not
pure, most
Companies try to arbitrage
or attractcapital
There are so many bad behaviors likebrush list
or make a false report,etc
Terminal
manufacturers the
most stable entrance
……
The new traffic entrance appear
constantly
anime and comic
Social networking platform
The game live
14-07 14-08 14-09 14-10 14-11 14-12
2.02
2.11移动应用商店的月度覆盖人数(亿人)
2.04
2014 上半年 2014 下半年
1057
1761
Number of IP games
Number of IP
games
1 月后 4 月后 7 月后 10 月后
82%
52%
37%27%
81%
50%43%
37%
retained rate of IP games
IP game retained rate
The development trend of mobile game industry in China
New games are
hard to enter
Old game
retained for a
long time
14-07 14-08 14-09 14-10 14-11 14-12 15-01 15-02
25.2%
17.3%17.2%
14.7%
17.0%
15.3%14.0%
11.8%
14-07 14-08 14-09 14-10 14-11 14-12 15-01 15-02
46.3%
49.1%48.1%
50.9%
48.6%
51.2%52.6%
56.5% The proportion of new games in moderate and
severe games
The proportion of old games in moderate and
severe games
The development trend of mobile game in China
User scale is large, the potential is better than console games
Industry reshuffle is ongoing
Competition began to show the standardization
Satisfy user demand, investment in the future will become the core
The future trend of the development in Vietnam market
Channels are strong
IP
Knockoff
Capital inflows
Quality
subdivide the industrial chain
Hardware is not stable, the network security needs to be improved
Communication cost is higher, the localization is more difficult
Industry chain need to be completed and implemented
Mobile Internet is developing rapidly , Good network
environment , user is Market prospects is great and the user is
large
The concern of the international market and the
capital gradually accesstonate” the market
User attributes are original and high market acceptability
Opportunities and challenges of Vietnam game market
Opportuni-ties
Challenges
Catalogue
Summary of the overall market environment01
The market development path and contrast of China and Vietnam
02
A brief introduction of DataEye product system03
D-HAPHTML5 Game
analysis platform
D-EAPExperience
analysis platform
D- OAPDistribution channel operation analysis platform
D-OAPAPP Game
analysis platform
D- TAPTV Game analysis platform
APP
Product and service system of DataEye
Efficient、Real-time
Professional data analysis
team
Massive data processing capacity
Improve the response speed of the operation
Provide close-fitting operations consulting services
Reduce the labor costs
7 X 24 Service
Advantage of DataEye
Thanks