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Emily Grossman | MobileMoxie
Looking Beyond Website Competition:
How Apps Impact Local-Mobile Searches
@goutaste
Emily Grossman | MobileMoxie
Time Spent on iOS and Android Connected Devices
Social Apps32%
Gaming Apps32%
Other Apps22%
People spend as much time in the Facebook APP as
they do on mobile websites
@goutaste
Emily Grossman | MobileMoxie
App Single Apps Universal App Pack
Google Ranking Whole Apps
@goutaste
Emily Grossman | MobileMoxie
Rankings Differ Between
Android & iOS
App Pack on Android But Not iOS!
@goutaste
Emily Grossman | MobileMoxie
Know Your Competitors Per
Device, OS & Location
Test on Multiple Devices Or Use A Local-Mobile Search Simulator
@goutaste
bit.ly/mobile-search-simulator
Emily Grossman | MobileMoxie
Google Ranking App Screens (Deep Links)
@goutaste
Emily Grossman | MobileMoxie
Social Apps Are Ranking in Local Searches
@goutaste
Emily Grossman | MobileMoxie
Your Competitors Could Be Benefiting From This
@goutaste
Emily Grossman | MobileMoxie
User-Generated Content Can Rank
@goutaste
Emily Grossman | MobileMoxie
Hashtags Can Get Pinterest Content to Rank
@goutaste
Emily Grossman | MobileMoxie
How is Social Media Different on Mobile Apps and Websites?
@goutaste
Emily Grossman | MobileMoxie
Social Media Platforms Have App & Web Versions
Social Apps and Social Web Can Have Different UX!
@goutaste
Emily Grossman | MobileMoxie
App App WebWebDifferent
ImageLayout
@goutaste
Emily Grossman | MobileMoxie
App App WebWeb
Different ButtonLayout
DifferentImageLayout
@goutaste
Emily Grossman | MobileMoxie
App App WebWeb
Different Content
Different ButtonLayout
DifferentImageLayout
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Facebook Web
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Twitter APP
@goutaste
Emily Grossman | MobileMoxie
Opening a Link on Twitter APP
@goutaste
Emily Grossman | MobileMoxie
Don’t Share on Social Unless It Works on Mobile(Apps and Web!)
@goutaste
Emily Grossman | MobileMoxie
Don’t PROMOTE On
Mobile If It Doesn’t Work On The Social
Browser
@goutaste
Emily Grossman | MobileMoxie
Meta-Viewport Issues are Common
@goutaste
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
@goutaste
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
Twitter Browser
Broke the Meta-
ViewPort Settings
for Page
@goutaste
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
Twitter Browser
Broke the Meta-
ViewPort Settings
for Page
No help for the
Android Folks
@goutaste
Emily Grossman | MobileMoxie
Leapfrogging Local Business on Mobile
Social: Targeting Nearby Customers
@goutaste
Emily Grossman | MobileMoxie
Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste
Emily Grossman | MobileMoxie
Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste
Emily Grossman | MobileMoxie
Emily Grossman | MobileMoxie
MenuItems
EventsUGC
@goutaste
Emily Grossman | MobileMoxie
Passive Use Case
@goutaste
Emily Grossman | MobileMoxie
Creates Intent!
@goutaste
Emily Grossman | MobileMoxie
Incentivize Check-Ins
@goutaste
Active FB Location Targeting: Advertisements
@goutaste Emily Grossman | MobileMoxie
beta
@goutaste Emily Grossman | MobileMoxie
Emily Grossman | MobileMoxie
Leapfrogging Local Business on Mobile
- Beyond Google Search & Social
@goutaste
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
@goutaste
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
@goutaste
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
Optimized!
@goutaste
Emily Grossman | MobileMoxie
Optimize for iOS 9 SearchesSPOTLIGHT SAFARISIRI
@goutaste
Appear in Spotlight and Safari ResultsLeverage Apple Search & Apple Maps
https://mapsconnect.apple.com
Emily Grossman | MobileMoxie
Leverage Apple Search Contacts
@goutaste
Emily Grossman | MobileMoxie
Mobile Local PPCMobile AdWords Extensions: Apps Calls Locations Reviews Sitelinks Callouts Consumer Ratings Previous Visits Seller Ratings
@goutaste
Emily Grossman | MobileMoxie
Mobile Local Sponsored Results
@goutaste
Location Extensions = Ads in Google Maps & Local Finder
Emily Grossman | MobileMoxie
SoLoMo Marketer’s To-Do List
@goutaste
Check your mobile-local Google search results for apps!
Know which social apps are ranking Know which competitors are ranking Leverage owned content and user-
generated social media content for better rankings
Check your website in social browsers Facebook Twitter Pinterest
Emily Grossman | MobileMoxie
SoLoMo Marketer’s To-Do List
@goutaste
Attract customers with Facebook beacons
Use Facebook Wifi for more check-ins
Check your business on Google Now and Google Now on Tap
Optimize for iOS 9 searchers with Apple Maps
Give Mobile PPC a shot!
Emily Grossman@goutaste
www.mobilemoxie.com2 Months Free Code:
ZENITHfacebook.com/mobilemoxie@mobilemoxie
Thank You!