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Trial of Loy9 Mobile Phone

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Today’s presentation

• Introduction of Loy9 • M-loy9 Trial• Why Verboice?• Research Design and Finding of m-

loy9

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Loy9

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Introduction to m-Loy9

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M-Loy9 Trail

• 16 episodes from February – June 2013• Segments:

- Drama - 2 to 3 minutes

- Facts - “Kreu Steu” - 1 minute

- Quiz - “Susu Lala” - 30 seconds

- Voice Message – 1 minute 30 seconds

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Why Verboice?

• Target Audience:- 15 to 24 years old- 80% Rural- Knowledge of English

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Research Design• 30 participants - least once a week• A diary – each week• Every month - In-depth interview

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Who we spoke to…

Male Female

15-19 1 2

20-24 2 1

Total 6

Urban

Male Female

15-19 5 7

20-24 5 7

Total 24

Rural

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Research findings on the m-Loy9 segments

DRAMA• Along with facts, many

reported this was their favourite part

• Liked structure & content• Real-life situations appreciated

FACTS• Another popular element• Many reported learning new

information from this segment• Positive feedback to speaker’s

voice

VSMS• Not a very popular choice• Source of some confusion

regarding possibility of replies

QUIZ• Seen as informative and

amusing• Often listened to after drama

and facts so able to answer• Some felt rewards should be

offered

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Overall feedback on m-Loy9• Participants were broadly very positive

about the m-Loy9 trial service.

• m-Loy9 was seen as:– Encouraging cooperation,– Improving confidence,– Providing important information,– For some participants it also reduced feelings

of stress or isolation.

• There were also examples of behaviour change as a result of m-Loy9.

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Reported impact of m-Loy9 on participants’ behaviour“I used to have a ceramic water filter in my family but we stopped using it two years ago. After listening to the m-Loy9 about clean water and water filters now my family has started using the ceramic water filter again.”

Phone seller, Male, 24, Kompong Chhnang

“Last month there was a meeting in my village with over 20 participants including villagers, NGO representatives, village chief and youth. I expressed my opinion about the [problem of] clean water and diarrhoea in my village, and then I dialled the m-Loy9 short code 9000 and we listened altogether about this problem.”

Farmer, Female, 18, Kompong Chhnang

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Suggested improvements from participants

• Participants of the trial identified five key areas for improvement of the m-Loy9 service:– Lower call charges– Rewards for correct quiz answers– Increased time for leaving voice

messages– Slower speaking pace for some

elements–More frequent change of content

Thanks!