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© 2016 IBM Corporation 1Foundation @ajaychebbi
Ajay Chebbi - Sr. Architect
@ajaychebbi
Make your Good Apps Great using MobileFirst Foundation
IBM MobileFirst Foundation on Cloud
© 2016 IBM Corporation 2Foundation @ajaychebbi
Mobile is the primary screen for everything
Customer Employee
© 2016 IBM Corporation 3Foundation @ajaychebbi
Development
Engagement
Security
Operations
Development
Engagement
Security
Operations
App developers are not able to focus on appsDeveloper time spent Value is in the mobile app
© 2016 IBM Corporation 4Foundation @ajaychebbi
Yet, an estimated 66 percent of mobile app projects fail
*Source: IBM Center for Applied Insights, Star qualities: What it takes for mobile development projects to succeed For more info, visit: ibm.com/ibmcai/mobiledev
Development must be fast
Integration requirements are exploding
The bar is constantly moving
They fail due to fundamental challenges that inhibit digital delivery success:
© 2016 IBM Corporation 5Foundation @ajaychebbi
The Digital Business Creates Creates New IT Demands
Slower iterations
Mobile Application
s
Enterprise Application
s
Rapid iterations
Dev Ops
Dev Ops
© 2016 IBM Corporation 7Foundation @ajaychebbi
Simple, scalable and proven enterprise mobile middleware deployable on-premises and on Cloud
MobileFirst Foundation
to protect from mobile-specific
threats
Mobile AnalyticsApp Lifecycle Management
Backend Logic Engine
Push & Offline Sync
Comprehensive Security
to better understand your
users
to reduce time and costs of operations
and incremental updates
to add server-side logic to your app
essential backend services that every
app needs
http://bit.ly/MFPAddSDK
© 2016 IBM Corporation 8Foundation @ajaychebbi
Build using any front-end framework and tools
Add MobileFirst Foundation SDK to new or existing apps, no matter which front-end framework, codebase or tools you choose
PlatformSDKs
IDE & Tools
MobileApp Builder
MobileFirstStudio
Bring-your-own
Develop in native, Cordova or Xamarin and integrate any front-end framework
Build with any development tools, including Xcode, Android Studio and MobileFirst Studio
Comprehensive
Security
App LifecycleManagement
MobileAnalytics
Backend LogicEngine
Push &Offline Sync
Hybrid Cloud
API
© 2016 IBM Corporation 9Foundation @ajaychebbi
- Tailor security checks to the endpoint (e.g. pin code for watch, biometric for phone, password for web)
- Add step-up and multi-factor authentication to balance user experience with security
- Certificate pinning to prevent man-in-the-middle attacks
- Turn on app obfuscation to hide app code and prevent reverse-engineering
- Get started right away while employing best practices using samples and templates, and quickly make and roll out changes with configuration-based approachTailored
security policy
ComprehensiveSecurity
Advanced mobile security to protect data on the device and your brand
http://bit.ly/MFPAuthAndSecurity
© 2016 IBM Corporation 10Foundation @ajaychebbi
Protection of corporate APIs from hackers and vulnerabilities
- App fingerprinting to prevent access to your APIs from malicious apps
- Remote app disable and version enforcement to protect users from security vulnerabilities
- Use device whitelisting and blacklisting to control the users and devices that access your app
API
ComprehensiveSecurity
© 2016 IBM Corporation 11Foundation @ajaychebbi
Essential backend services that every app needs
- Unified Push Notifications service enables delivery of messages to multiple platforms with single API
- Use web console to send targeted messages and publish/subscribe model to broadcast for more effective user engagement
- Use encrypted on-device storage to protect data stored on the device and to improve app performance
- Enable offline access and transactions with automated data synchronization
Push & Offline Sync
http://bit.ly/MFPPushNotifications
© 2016 IBM Corporation 12Foundation @ajaychebbi
MobileFirst Unified Push NotificationsFrom the complexity of many…Multiple sets of push services to manage
To the simplicity of one…Unified push management
Android
GCM
Windows
WNS
Apple
APNS
MFP Unified Push Framework
Apple
APNS
Windows Android
GCM
APNS: Apple Push Notification ServiceGCM: Google Cloud MessagingWNS: Windows Notification Service
WNS
© 2016 IBM Corporation 13Foundation @ajaychebbi
MobileFirst Unified Push Notifications
- Tag based notifications was the first feature adopted by El Universal- They are notification messages that are targeted to all the devices that are
subscribed to a particular Tag- Tags represent topics of interest to the user and provide the ability to receive
notifications according to the chosen interest<pushSender clientSecret="WNS_CLIENT_SECRET" packageSID="WNS_PACKAGE_SID"/>.........<tags> <tag> <name>sports</name> <description>Sports</description> </tag> <tag> <name>tech</name> <description>Technology</description> </tag></tags>
- Tags are defined in the application-descriptor.xml file
© 2016 IBM Corporation 14Foundation @ajaychebbi
Example of Tag based SubscriptionSubscription UI in El Universal News reader app
© 2016 IBM Corporation 15Foundation @ajaychebbi
Streamlined and repeatable process for incremental app updates
- Live Update makes backend logic dynamically configurable in order to enable non-developers to change front-end behavior live without recompile
- Use Direct Update to push over-the-air changes to front-end web resources without app store review
- Instantly provision Cloud or on-premises environments to get started quicker
- Build an automated DevOps pipeline to speed updates and avoid human mistakes
- Proven day-1 readiness for new mobile OS versions to ensure the continuity of your apps
App LifecycleManagement
Live Update
http://bit.ly/MFPLiveUpdate
© 2016 IBM Corporation 16Foundation @ajaychebbi
App troubleshooting and problem determination
- App and API performance analysis allows you to uncover where your apps crash and which APIs slow them down
- Crash log collection and on-device troubleshooting enable root-cause analysis of problems with the app and the back-end
- Configure threshold-based alerts to stay ahead of problems
App LifecycleManagement
© 2016 IBM Corporation 17Foundation @ajaychebbi
100110011100110001110110010111100010111001
Capture business and operational data to better understand your users
- Collect dozens of app usage metrics out-of-the-box, and create custom business metrics based on in-app usage events to gain insight on where to invest next in your app
- Use Built-in flexible, and interactive reports to enable dashboard view of app usage, then drill down to details and identify trends
- Export data to BI systems for long-term retention and additional analysis
MobileAnalytics
http://bit.ly/MFPAnalytics
© 2016 IBM Corporation 18Foundation @ajaychebbi
Rich backend logic engine to power your apps
- Write app business logic, expose them as REST API endpoints, and document in Swagger to promote collaboration and to simplify testing
- Decouple security logic from business logic to abstract away complexity of mobile security from app developers
- Code in Java or Javascript and run it in scalable enterprise-grade clusters
- Use Live Update to automatically sync app and UI with changes to backend without needing to recompile or redistribute app
- Manage APIs via API Connect to ensure maximum reuse across channels
Backend LogicEngine
{…}
Swagger
http://bit.ly/MFPAdapters
© 2016 IBM Corporation 19Foundation @ajaychebbi
Controlled backend integrationFrom multiple point-to-point integrations• Multiple sets of integrations to enterprise resources to
build and maintain
• YOU manage caching, synchronization and end-to-end encryption
To streamlined, transparent access• Transform enterprise data into mobile-friendly JSON
• MFP Server manages caching, data synchronization and end-to-end encryption
ERPEngine
App DB CloudService
Windows AndroidApple
19
ERPEngine
App DB
HTTP (REST, SOAP), JMS
SQL SAP
HTTP, CAST IRON
JSONMFP
CloudService
Windows AndroidApple
© 2016 IBM Corporation 20Foundation @ajaychebbi
Part of a Complete Hybrid Cloud Platform for Digital Transformation
Ideate and prototype your app with no code, use a low-code
approach to build
Embed human intuition and expertise and have intelligent dialogs
Rapid development MobileFirst FoundationAPIConnect
Hybrid Cloud
Quality assured
Simply cognitive
Hyper-contextualIncorporate intelligent context and insightEssential mobile service and
multichannel APIs
Enable total app quality management
© 2016 IBM Corporation 21Foundation @ajaychebbi
Thank you!
One stop shop: https://mobilefirstplatform.ibmcloud.com/MobileFirst Tutorials: http://bit.ly/MFPTutorialsSupport on Stackoverflow: http://bit.ly/1QgqgTHJoin Slack for live discussion: http://bit.ly/MFPSlack
© 2016 IBM Corporation 23Foundation @ajaychebbi
Tablet banking offering:• Adoption and engagement
have grown significantly • 80% increase of active users• 80% increase of monthly log
ins• 107% increase of monthly
transactions
What mobile success looks like with IBM
• Built an integrated environment based on IBM technologies to rapidly develop mobile apps for its business units
• 15-20% increase in operating efficiency while significantly reducing paperwork
• Shortened the app development cycle to 2 - 3 weeks
© 2016 IBM Corporation 24Foundation @ajaychebbi
Organizations are Undergoing Digital (not just Mobile) Transformation, Because the Impact is Huge
Source: Altimeter Group Digital Transformation Survey, 2014. N=59.
I don’t know 2%
No 10%
Yes 88%
“By 2018, 1/3 of top 20 market share leaders in most industries will be disrupted by new competitors”
[…] companies can either make the hard changes to dramatically improve their chances to win in the market or preserve old models and defer transforming their operations at the risk of failure.
“Mobility-lagging organizations will suffer negative impacts such as key-employee resignations […] lower productivity […] as well as reduced satisfaction levels”
© 2016 IBM Corporation 26Foundation @ajaychebbi
Typical deployment
Firewall
APIM, Datapower, CastIronStrongLoo
p
Integration hub
HTTP(S)
Database, WebService, REST, JMSMQ, File,FTP,SAP,Siebel etc
JDBC Web Service
JMSJSON
MobileFirst foundation server provides a single secure point of integration into the Enterprise that speedsintegration and enables management of mobile solutions
Enterprise
ApplicationsIBM MobileFirst
SDK
Eclipse, XCode, Visual Studio, Xamarin, Android Studio etc
Server can be deployed on-prem, Softlayer VM or Bluemix
PUSH NOTIFICATION
SAUTHENTICATI
ONBUSINESS
LOGICOFFLINE SYNC
MobileFirst Platform
Foundation
MANAGEMENT
ANALYTICS
SECURITY
© 2016 IBM Corporation 27Foundation @ajaychebbi
Complement your mobile strategy with multi-channel API creation and management
- Combine with IBM API Connect to add automated, visual and coding options for creating Node.js and Java microservice APIs
- Employ enterprise-grade clustering, management and security of APIs
- Add access control and policy enforcement over APIs, then publish to self-service developer portal
- Complement Foundation mobile analytics with advanced API usage analytics for end-to-end visibility
- Enforce API and mobile security together with market-leading IBM DataPower Gateway
© 2016 IBM Corporation 28Foundation @ajaychebbi
Run your apps in flexible hybrid cloud deployment patterns
- Leverage cloud technology to instantly provision environments on premises or in the Cloud
- Start small and develop in the cloud, then move and scale production workload on premises or in a dedicated cloud environment
- Quickly innovate on the cloud and connect securely to tightly governed sensitive on-premises systems and data
On-premisesdata center
Dedicated
Public
MobileFirst Foundation
© 2016 IBM Corporation 29Foundation @ajaychebbi
Bluemix
Mobile Foundation
Secure Gateway
Deployment pattern - I
© 2016 IBM Corporation 37Foundation @ajaychebbi
IBM Mobile App BuilderIdeate and prototype your app with no code, use a low-code approach to build your app
+ Control your growing backlog+ No more disconnect+ Bring the app to life+ Give it your personal touch
Automatically integrates with IBM MobileFirst™ Platform Foundation or IBM Bluemix® microservices to turn app into professional, enterprise-grade native app
Drastically shorten the time to market by empowering non-developers to contribute in the ideation, prototype and build process
© 2016 IBM Corporation 38Foundation @ajaychebbi
Mobile Quality AssuranceBeta test your app. Send out invites, distribute builds over the air and collect feedback from beta users, with no app store approvals, processing time or complicated processesAutomated crash reportingGet aggregated crash logs from pre-production and production environments automaticallyIn-app bug reportingSubmit defects in seconds while using the application from your mobile deviceUser feedback and sentiment analysisGet feedback about your app straight from your customers and mine app ratings and reviews to extract actionable insights
© 2016 IBM Corporation 39Foundation @ajaychebbi
Enhanced contextual services
Geospatial AnalyticsLeverage real-time geospatial analytics to track when devices enter or leave defined regions
Mobile App Content ManagerEngage app users with contextual content
Weather InsightsIntegrate historical, reliable and real-time weather data into your app
Use intelligent context and insight unique to mobile to enable enhanced engagement for your app, creating compelling, one-of-a-kind user experiences that drive retention and more conversions
Enable a mobile project team or line-of-business app owner to engage app users with personal and contextual content in the mobile momentCombine mobile context with accurate weather insights to create highly contextual, differentiated apps
Connect to, monitor and interact with apps and Internet of Things devices as they move into and out of geographic regions of interest
© 2016 IBM Corporation 40Foundation @ajaychebbi
Cognitive mobile services
Tradeoff analyticsMake better choices, taking into account multiple conflicting goals
Concept insightsBeyond traditional text matching, explore information based on concepts
Concept expansionAnalyze text and learn similar terms based on context
Embed human intuition and expertise into your app
Natural language classifierRecognize concepts from natural language
Speech to textConvert the human voice into the written word
Text to speechProcess text and natural language to generate synthesized audio
Language translatorDynamically translate content instantly into multiple languages
DialogDesign application interactions through a conversational interface
Interact with users as a human would: using natural language