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Wheres the Money The Global App Economy Richard Pidgeon
Distimo
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners AGENDA Introduction Global
Market Insights Local Market Insights Competitive Insights
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Introduction &
Background
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners DISTIMO INTRODUCTION Distimo
App Analytics Free tracking of apps across all major app stores and
ad networks Distimo AppIQ Premium data for developers, ad networks,
brands and the financial services industry Distimo Conversion
tracking Track conversions and the life time value of users Distimo
API Integrate app data in own or 3rd party platforms Solving the
App-Puzzle
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Global Market Insights
THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution
By Region, April 2013 vs. 2014 0.45 0.2 0.3 2014 Africa Asia
Australia Europe North America South America 0.002 0.34 0.051 0.23
0.35 0.014 2013 Africa Asia Australia Europe North America South
America
THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS
and Google Play, April 2014
ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue,
Feb 2013 Feb 2014
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Local Market Insights
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13
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Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Looking at Competitor Apps
Performance
16 Soundcloud GP Installs v iOS Downloads
17 Soundcloud versus Spotify
Localized Russian Version of Navitel on iOS performs better in
Russia than Generic Google Play Version
MORE FINDINGS LIKE THESE Our blog with frequent updates and
reports: www.distimo.com/blog Monthly reports and webinars:
www.distimo.com/publications Free App Analytics to measure own
applications: www.distimo.com/app-analytics Daily ranking of all
apps in every app store: www.distimo.com/leaderboards
0.051 0.0347 0.0297 0.02410.02270.0214 0.01420.0139
0.01210.0121 Entertainment Newsstand Productivity Lifestyle Kids
iPad Revenue 0.079 0.043 0.0332 0.02120.02120.01980.01810.0177
0.01280.0109 Social Networking Navigation Music Education
Productivity iPhone Revenue 0.0224 0.0176 0.0134 0.0091 0.008
0.0075 0.00690.00650.0062 0.0055 Travel & LocalCommunication
Productivity PersonalizationMusic & Audio Google Play - Revenue
The success of an app can be vary between different: markets / app
stores / devices e.g. Social Networking / Navigation is more used
on iPhone, while streaming services are more used on iPad.
22
This analysis is based on comparing the revenue generated from
the app stores of the following 34 countries: Australia, Austria,
Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong
Kong, India, Indonesia, Ireland, Israel, Italy, Japan, South Korea,
Mexico, Netherlands, New Zealand, Norway, Philippines, Russia,
Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan,
Thailand, Turkey, United Kingdom, United States, and Vietnam.
Market sizes of the Apple App Store and Google Play Nov April 2014
GOOGLES PIECE OF THE PIE INCREASE
Track & Measure the impact of Events with Distimo
AppIQ
Track & Measure the impact of App Store Features with
Distimo AppIQ
Track & Measure the impact of App Store Features with
Distimo AppIQ
Track & Measure the impact of Events with Distimo
AppIQ
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners ..Effect of getting
featured
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners GETTING FEATERED WITH A REAL
TIME EVENT Estimated Downloads Nick by Nickelodeon, U.S., iOS
Featured in: Kids Choice Awards 2014 3/1/2014
3/6/20143/11/20143/16/20143/21/20143/26/20143/31/20144/5/20144/10/2014
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners IF YOU LIKE CATEGORIES BOOST
DOWNLOADS Estimated Downloads per App, U.S., the Apple App Store
2/10/2014 2/15/2014 2/20/2014 2/25/2014 3/2/2014 3/7/2014 3/12/2014
Puzzle Craft Featured in: If you Like Candy Crush Tiny Tower
Featured in: If you Like Minecraft The Silent Age Featured in: If
you Like The Room Sea Stars Featured in: If you Like Badland
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners NOT ALL FEATURED CATEGORIES ARE
BENEFICAL Superbrothers: Sword & Sworcery EP by Capybara Games
Inc., U.S., the Apple App Store Featured in: Spectacular Stories:
Games Featured in: Essentials: 10 Incredible Indie Games 3/1/2014
3/7/2014 3/13/2014 3/19/2014 3/25/2014 3/31/2014 4/6/2014 Estimated
Downloads Estimated Revenue
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Strategies 2. Soft Launch
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners ..Where to do a soft
launch
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Discover bugs/ test the app
Optimize marketing channels/ campaigns Get to know your users o
Usage o Spending behavior REASONS FOR A SOFT LAUNCH WHY? Avoid
large costs Get good feedback during the hard launch
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Soft Launch in Australia, New
Zealand, Mexico and more. 12/1/2013 12/6/2013 12/11/2013 12/16/2013
12/21/2013 12/26/2013 12/31/2013 New Zealand Australia Mexico
Canada ROVIO SOFT LAUNCHED ANGRY BIRDS GO! Estimated Downloads
Angry Birds Go! by Rovio, iOS
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners Strategies 3. Select Right
Business Model
MORE FINDINGS LIKE THESE Our blog with frequent updates and
reports: www.distimo.com/blog Monthly reports and webinars:
www.distimo.com/publications Free App Analytics to measure own
applications: www.distimo.com/app-analytics Daily ranking of all
apps in every app store: www.distimo.com/leaderboards
Distimo 2014, some rights reserved. All trademarks are the
property of their respective owners BAD REVIEW DUE TO WRONG
BUSINESS MODEL Review of Paid App, RollerCoaster Tycoon 4 by
Atari