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Media Services Bringing together the digital and the physical worlds of advertising Mobile Convention Amsterdam, May 22nd 2014 Mark Stohlmann

Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

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Page 1: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

Media Services

Bringing together the digital and the physical worlds of advertising

Mobile Convention Amsterdam, May 22nd 2014

Mark Stohlmann

Page 2: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann
Page 3: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann
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Page 5: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

‘form follows function’

means to us

‘privacy by design’

Page 6: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

LegalData Protection IT-Security

Representatives of the Federal Commissioner for Data Protection and Freedom of Information

Page 7: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

Passively locating via the mobile network

Page 8: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

in cities

Page 9: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

in the countryside

Page 10: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

PullAppGPS

PushSMSNetwork

Page 11: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

Increases the relevancy of a message through a geographical reference

Page 12: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann

Closes the gap digital and the

between the physical worlds of advertising

Page 13: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann
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Contact

Mark Stohlmann

Marketing Manager - Media Services

Telefónica Germany GmbH & Co. OHG

Phone: +49 (0) 89 24 42 – 6029

Mobile: +49 (0) 176 800 368 24

E-Mail: [email protected]

www.telefonica.de/mediaservices

Page 18: Mobile Convention Amsterdam 2014 - Telefonica - Mark Stohlmann