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MOBILE GAME PLATFORM FOR THE NEXT 2 BILLION Bazaar Entertainment Inc.

Mobile Game Platform for the next 2 billion market

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Page 1: Mobile Game Platform for the next 2 billion market

MOBILE GAME PLATFORM FOR THE NEXT 2 BILLION!Bazaar Entertainment Inc.

Page 2: Mobile Game Platform for the next 2 billion market

Emerging

Huge demands for entertainment in emerging countries

Page 3: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Company Overview• Company Name

• Bazaar Entertainment Inc. • Address

• 2-41-17, Yayoicho, Nakano-ku, Tokyo, Japan Tokyo Contents Incubation Center

• Capital • 16,500,000Yen (100% owned by board)

• ≒120,000USD • Establish

• 30. Jan. 2014 • Board

• Kent Ohwada(Founder and CEO) • Shin Izawa (Board and CTO) • Hiro Takahashi (External Board) • Shinichi Okamoto (External Board)

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Page 4: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Management Team

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Best team for Game Platform business in Emerging Market

Hiromichi Takahashi (Outside Director)20 years carrier in game development in Japan.Produced PlayStation and PlayStation2 games sold over 6 million disc in the world.

Taketo Ohwada (President and CEO)15 years experience in Sony Computer Entertainment.Contribute to launch PlayStation business in Taiwan, China, and SE Asia.Specialist for Marketing and Business model development.

Shin Izawa (CTO)20 years carrier for develop massive information system in Japan.Contribute to buy out NOBOT(AD Tech) to KDDI in 10 million USD as CTO.

Shinichi Okamoto (Outside Director)First CTO of Sony Computer Entertainment.Contribute to launch PlayStation and PlayStation2.

Page 5: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Market situation and Our Solution

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Expanding Smartphone

Market

Expanding Middle Class

Market

Slow & Expensive Internet

Limited Payment Method

Large barrier from App Store model

Basic Strategy: Acquire market and user before mage player’s coming.

Off-Line contents

distribution

Bit-coin based

P2P Payment

Page 6: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Marketing Strategy

6BAZAAR MODEL : Support small business for individuals

Most scalability distribution system Most powerful promotion method

in Emerging market are !

Human Network and Eco-System

Page 7: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Solution① Offline contents distribution

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Bazaar eco system involved powerful promotion method “Word of Mouth”.

Own MobilePartner

Server App

Local Wifi connection Bit Torrent technology

Contents2:30

BAIO HAZAARD175 your friends play

Puzzle Bobble32 your friends play

BeatMP3164 your friends play

Jupiter Jump61 your friends play

Drift Spirits139 your friends play

Super Swing21 your friends play

Beast Breaker76 your friends play

Page 8: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Solution② Bit Coin based P2P payment

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2:30

Kent OhwadaUse short phrases with simple words. People are likely to skip sentences

Pak HermanUse short phrases with simple words. People are likely to skip sentences

100 pico

①Give me a Point

②Your Phone Number?

⑤Pay by Cash

Customer Distributor

To Bazaar Center !080-1111-1111

1000pt③Send Command via SMS

From Bazaar Center !You got a

1000pt④Receive transaction

result

Micro payment transaction with credit

Page 9: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Prepaid Point Business model

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Royalty

COD

Set prices independently; distribute prepaid points through grassroots initiatives

Bazaar

Game Developer

Distributor

Offer prepaid points from super-micro transactions to support the income level and consumption habits of emerging nations

Rapid establish sales network by grass roots distribution

Earn Point

Page 10: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Contents

• Major game publisher from Japan • Tayu-Tau Studio as first party studio • Japan/ Indonesia / China / Taiwan Independent game studio • with game development mentor program !

• Original game development team

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Kent OhwadaUse short phrases with simple words. People are likely to skip sentences

Page 11: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Steps to establishing our business

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2017 Phase 3

Online Distribution Muilti Payment

method

2016Phase 2

Start for Monetize Exclusive titles

Phase 2’

2015 Phase1

Offline distribution User community

build

Phase 1’ Phase 1’’

2015 Indonesia Selected City

2016 Indonesia Nation wide

2017 Other S.E. Asia

10Mbps Global CompetitorDifferentiate ourselves

with exclusive content & user communities

Utilize exclusive contents and huge small community, against mage player’s entry.

Smartphone Penetration

Bandwidth

2018~ India / Africa South America

Page 12: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Area Expansion

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Japan Studio: Contents development

Indonesia Studio: Localize, Operation

Age 15-24 Population UN. World Population Prospects: The 2012 Revision

China: 267 million

SE Asia: 162 million

India: 353 million

M.Asia, M.E.: 217 million

Africa.: 356 million

S. America.: 105 million

Page 13: Mobile Game Platform for the next 2 billion market

TOKYO Game

Network

CONFIDENTIAL

Current Status• Test marketing

• Indonesia : Bandung (Focus on1 university) • over 5000 user, 1000 paid user.

• Fund Rising • 1.5 million USD / 15 million evaluation

• 500 k for contents development • 500k for system development • 500 k for marketing in 2016

• Re-design company formation • 300 million USD free cash flow in 2018 (S.E.Asia market only)

• Developed • Prototype for off line contents distribution • Prototype for Payment system • Original game for Bazaar Eco-system

• Contents Acquiring • Game developer relations. • Mentor program for independent game developer in Japan / Taiwan /Indonesia 13

Page 14: Mobile Game Platform for the next 2 billion market

Thank you!