Mobile products with API firstBuilding fast growing mobile products with API first strategy

Lucio Santana

/Mobile-Dev-BH

@luciocs

/luciocs

/luciocs

Startup = Mobile Strategy

Why?Mobile is Connectivity

Mobile is Everywhere

Mobile is Inclusive

Everything is Mobile

Mobile is everything

1,3 mobile phone density (Teleco/2016)

78% of people own mobile phone (IBGE/2014)

168 million smartphones (FGV/2016)

80,4% mobile as primary internet access (IBGE/2014)

*Brazil only stats

The App war

2B+ apps on stores

84% of time spent on just 5 apps

26 apps used per month

Too Many Apps! But people need your service…

TechCrunch (2015)*

Mobile > App

89M(mobile in

Brazil)

900M

800M 400M

There are more searches on mobile than on desktop.

More than half of all web traffic now comes from smartphones and tablets.

77% still uses plain old SMS.

TechTudo (2016), Think With Google (2016) and Mobile Time (2015)*

Time + Money = Omni channel

API First for Fast Growing1 - Think Omni channel

2 - Sketch your UI

3 - Design your API

4 - Mock your API

5 - Build your world around the mock

Learning

be RESTFul

test your API design

use an API Gateway

start with API versioning

measure your API usage

open your main endpoints

eat your own dog food

That’s all folks!