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Mobtimizers
Mobile Trends (CEO & Partner Brian Egerup Kjærulff)
3 Trends
• Customer experience / Personalization
• Disruption
• Offline and online integration
Customer Experience / Personalization
First iPhone, June 29, 2007December 25, 2006
Person of the year: YOU Most personal device to date
“Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience.”
Customer Experience / Personalization
Source: Forrester
Currently 21% of consumers expect personalized contextual experiences.
That number is expected to jump to 50% within the next 4 years.
Source: Forrester
Customer Experience / Personalization
Customer Experience / Personalization
Disruptors Are Being Disrupted
Source: technomag
Offline and Online Integration
Device Differentiation
Source: Deloitte, The New Digital Divide, April 2014
0%
20%
40%
60%
Before Going to store At the store After going to the store
Most likely used device
Smartphone Tablet Laptop
U.S. Retail Industry in 2018
$5,552B Retail Sales
$492B E-Commerce Sales
$133B M-Commerce Sales
Source: eMarketer, April 2014
Mobile Influence
Source: Deloitte, The New Digital Divide, April 2014
Growth since 2012
Actual Estimated
95 % 75 %81 %
2012 2013 2014
$159B $539B $1,100B
5% 19% 25%
Offline and Online Integration
Retailers Can Collect
Valuable Data On Customer
In-Store Behavior
Source: Apple iBeacon, http://www.rfproximity.com/wp-content/uploads/2013/12/MUSEUM-2.jpg
Fra Hvad til Hvordan…
linkedin.com/in/brianegerupmobtimizers.com
@mobtimizers