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Porukka-applicationengages Lahti city residents
Case PorukkaBy Advertising Agency MBEand Future Dialog
Mobile community for continuous dialog
Stakeholder interaction today is outdated.Public hearings, surveys, questionnaires andemails take too much effort, time and money.
Organizations want to digitalize their stakeholder interaction. Easiest way to do this is to go mobile via apps.
Solution
Platform that combines:
Apps dedicated for continuous interaction
Easy content management and communication
Lahti – Engaging residents
Lahti is the first city in Finland to capitalize on the possibilitiesof resident engagement in developing the city services. Lahti does this with the Porukka-application.
Lahti city use case
Lahti city used to gatherdevelopment- related residentideas and feedback through public hearings, idea developmentsessions and online surveys.This is time & money consuming.
After launching their own”Porukka” app with our platform, Lahti has the ability to create new content in minutes and get new feedback in hours.
4 000answers inthe first 24 hours.
76 000 answers from
1700users in 8 weeks.
Lahti city use case
With the Porukka-app Lahti wants to inspire its residents to think about what type of city they want to live in, spend their free time, study and work.
Why choose an application?
75 % of Finns have a smartphone. So City of Lahti decided to use a mobile application to reach out to its residents.
Why choose an application?
Application is an effortless way to engage with the city – it has no time or place limitations.
Why choose an application?
Porukka is an easy and effective communication channel for continuous interaction – regardless of time and place.It also gives real-time data and results to support decision-making.
How it works, basics
Organizations can easily build their own branded native apps with our browser- based & code- free app builder. Our templates are particularly designed for interaction & engagement.
How it worksContent magement system
Easy contentmanagement
User friendlylayout
Dashboardfor results
1. 2. 3.3.
How it works
Collected data
Results
Porukka was launched 26.1.2016
94 065interactions by 29.4.2016
Active users
1800 70%are still using the app after downloading
Communications department, City of Lahti:”The Porukka-application is a success among the users. Gamification and ease-of-use has definetely attracted people to get involved. Porukka-application works as a conversation starter among users, also in social media channels. We want to create an ongoing interaction relationship with our residents. We share selected results and create questions based on the findings. Porukka gives us a new kind of engagement culture. It encourages as well as challenges both Lahtis employees and residents.”
Real-time opinion data and results supports decision-making Sirkku Huisko, Head of strategy, City of Lahti:
”With the Porukka-application we got a lot of ideas on how the city should be developed. Porukka-application definetely brought additional value to our strategywork.”
