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Figures are based on the results of a series of survey questions with over 15K ScanLife Mobile app users respondents. If you would like to learn more please contact us at [email protected] or visit us at www.scanlife.com.
From coupon and shopping activity to app interests
and beyond, we recently surveyed more than 15K of
ScanLife Mobile app users to learn more about their
individual preferences. The findings reveal interesting
buying behaviors that your company should consider
when targeting consumers.
How often do you use coupon apps?
More than once a week
52%
12%
16%
20%
Once or twice a month
Once a week
Once a day
What is your favorite type of mobile app?
Fitness & Health
Music News Social Media
Games Messaging App
Shopping
15% 14% 8% 14% 25% 13% 11%
0
%
10
20
30
40
50
When interested in a new product,how do you learn more?
57%
16%
20% 4%
3%
Visit store
Through social media channels
Online search
Scan productbarcode
Ask family & friends
What music genre appeals to you most?
8%21%
6%
9%
31%
25%
What is your favorite movie genre?
Hip-Hop
R&B
Indie
Other
Pop
Country
Documentaries &Independent Films
Romance
Animated/Family
Comedy
Drama
Action & AdventureSci-Fi/Fantasy
4%11%5%
35%
34%
11%
How often do you dine out?
0
%
20
40
60
80
100Sometimes Rarely Almost Always Never
52% 22% 18% 8%
Which products do you use coupons for most frequently?
Tools & Hardware
Health & Beauty
Electronics
Apparel
Food & BeverageSALE
3%16%
55%
14%
12%
CONSUMER BEHAVIOR & PREFERENCES
When scanning QR Codes or UPC Codes,which type of products do you typically scan?
Travel & Tourism
Clothing
Health & Beauty
Electronics
Food & Beverage
39%
16%
26%
7%
12%
How often do you visit the grocery store in a month?
Once or twice a month
2%
36%
16%
42%
4%
Once a week
More than once a week
Never
Rarely
How often do you typically try a new product due to having a coupon?
Sometimes
Never
Almost Always
Rarely
48%
24% 11%
17%
30% Off!
Scan to learn more
or visit http://scn.my/info
Infographic from
*What type of information would you like to receive in your ScanLIfe app?
203146145
313
202
785
*Respondents were able to select more than one answer
42% of consumers claim comparative pricing is most
important to them when online shopping
1 in 4 consumers use coupons every day
Movie Trailers
Event Ticket Info
New Product Info
Sweepstakes Promotions
Recommended Apps
Product Discounts
& Coupons
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