TargetSummit Moscow Late 2016 | Peakmediation, Jordan Satok

5 Tips I Learned Managing the Ad Monetization of Over 1000 Apps and Games

Jordan SatokChief Operating Officer, Peak Mediation

I’ve managed the ad monetization ofthousands of apps and games

Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

I want to share 5 tips to help you maximize your ad monetizationI want to share 5 tips to help

you maximize your ad monetization


Design Your Appwith Premium Ads in Mind

#1


Which do you think performed better?


Crossy Road had 40x higher eCPMs


Flappy Birds was a huge organic success story, but didn’t monetize effectively

The banner ad placement, using just a single ad network, had eCPMs below $0.50

Hundreds of 1 star reviews in the App Store complaining about ads

Crossy Road was designed with ads in mind

Using mediation and over 10 ad networks, Crossy Road’s eCPM was over $20

$10m in revenue in 90 days

Players enjoyed watching rewarded ads to earn credit

Experiment withMany Ad Networks

#2


Working with one, two or three ad networks isn’t sufficient to have strong

international revenues


The first 1-2 ads from each ad network have high eCPMs, and the following ads have much lower (less than 50%) eCPMs. Rotate between ad networks at lower ranks in your waterfall to

ensure you’re only receiving the premium campaigns


You should be working with

a minimum of 8ad networks to ensure strong fill rates and eCPMs


Making Moneyis a lot of Work

#3


A client of ours had a team of 6 full time staff managing their ad monetization before

switching to Peak Mediation


“Ad operations is a fucking pain in the ass”


Downloading a bunch of ad network SDKs or mediation SDKs doesn’t work. You need to

build relationships, negotiate preferential rates and experiment with different optimization

strategies


Some ad networks take up to a 50% revenue share. Build relationships, negotiate

exclusivities or “first look” deals to maximize you revenues


Optimize, Optimize,Optimize, Optimize

#4


Setting up a simple waterfall is not enough to maximize your revenues


At a minimum, you should be updating your waterfalls by country each day


To truly optimize your revenues, work with a mediation platform that has automated user

level optimization capabilities


Make Sure Your Mediation Platform is Working for YOU

#5


Mediation Platforms typically have two business models


Sell their own ads, competing in your waterfalls to earn impressions


A

Remain impartial, focus just on optimizing and managing your revenues, and take a revenue

share


B

You should be working with partners who wins when you win, by increasing your revenues,

rather than by competing with your ad networks



What did we learn today?

?

Design Your Appwith Premium Ads in Mind

#1


Experiment withMany Ad Networks

#2


Making Moneyis a lot of Work

#3


Optimize, Optimize,Optimize, Optimize

#4


Make Sure Your Mediation Platform is Working for YOU

#5


We designed Peak Mediation with these tips in mind


Peak Mediation is the complete mobile ad monetization solution, making you more

money and reducing work


Our simple SDK includes access to over 20 high performance ad networks, ad

exchanges and premium demand partners, offering rewarded video, interstitials, banners

and native ads


Through cutting edge optimization technology and deep industry relationships, Peak Mediation works to deliver a premium

ad experience at the highest rates


Questions?

Get in [email protected]

http://peakmediation.com

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TargetSummit Moscow Late 2016 | Peakmediation, Jordan Satok